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Dynamite finishes second in TV ratings war for NYE 2009

By Zach Arnold | January 1, 2010

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The final numbers: NHK’s Kohaku music show – 40.8% (37.1% and 40.8% for the two parts), Dynamite!! with Masato’s last match drew a 16.7%, and Nippon TV’s Downtown comedy special (hotelman 24 hours) did a 16.4%. Fuji TV did a 9.2% rating for it’s program.

Detailed numbers: Part 1 for Dynamite, 11.8%. Part 2, 16.7% (main fights). Part 3, 10.6% (over-run). Those numbers in terms of pattern fall in line with past NYE MMA events for ratings as far as the low-up-down.

Topics: Japan, K-1, Media, MMA, Zach Arnold | 13 Comments » | Permalink | Trackback |

13 Responses to “Dynamite finishes second in TV ratings war for NYE 2009”

  1. 45 Huddle says:

    So is this good, bad, neutral?

  2. The Gaijin says:

    Quit writing so many articles about non-UFC entities! The UFC is the biggest and most importantest ultimate fighting organization in the world and writing ANOTHER story about K-1/Dream/SRC is clearly exposing your anti-Zuffa bias…especially the way you’re spinning this whole “they finished second place” and making it sound more important than it is!

  3. Steve4192 says:

    I hate to link to Sherdog, but this post provides some context for those numbers.

    http://www.sherdog.net/forums/f61/dynamite-2009-tv-ratings-japan-1125819/

    Dynamite!! TV Ratings
    Dynamite!! 2006: [18:00-20:30 16.3%], [20:30-23:05 19.9%], [23:05-23:34 10.1%]
    Dynamite!! 2007: [18:00-20:30 11.1%], [20:30-23:05 14.7%], [23:05-23:34 11.1%]
    Dynamite!! 2008: [19:00-21:00 11.8%], [21:00-23:00 12.9%], [23:00-23:24 8.4%]
    ————————————————————————————-
    Dynamite!! 2009: [19:00-21:00 11.8%], [21:00-23:00 16.7%], [23:00-23:24 10.6%]

    Overall, the number look like the best they have done since 2006, especially for the main card and the over-run.

  4. Dave says:

    These are good ratings all things considered. The last few years the comedy show has beaten them, so that is a good thing.

    The big ratings part was Masato/Souwer and Ishii/Yoshida. For everybody up in arms over Aoki, lol, his fight barely made air in the clipshow following the Masato fight. It only made air because it was so quick. Kawajiri wasn’t that lucky.

  5. Sports Picks says:

    To poster number two on this thread I must say the Dynamite has great relevance to MMA viewers.

    I live in the US and have HDNET and enjoyed the broadcast. Perhaps you are not in the demographic with a High Definition TV and DirecTV who can receive HDNET.

    All in all the HDNET shows are truly relevant to the niche who own High Def equipment and satellite programming.

  6. The Gaijin says:

    @Sports Picks perhaps you are not in the demographic with a sarcasm detector and can receive and detect sarcasm, even when it’s laid on rather thickly. 🙂

    In your defense, I don’t think you’ve been around here the past few days so I don’t expect that you would “get” my comment.

  7. dangerousdan says:

    THE GAIJIN:

    I back Zach in his other than UFC news. Dana has been less than friendly to the media and UFC news is a plenty on the net. SO please Zach, do not back off. UFC is not the only game in town.

  8. Michaelthebox says:

    Great numbers. That said, with Masato retiring and Ishii looking so bad, will Dream/Sengoku be able to build off these numbers, or will this be a single good result among continued poor ratings?

  9. Dave says:

    Here’s the thing with the ratings; the last K-1 MAX show had strong ratings without Masato and the WGP pulled in good ratings as well.

  10. 45 Huddle says:

    How have the DREAM ratings been?

  11. The Gaijin says:

    …oh man, you guys have got to be kidding me… *sigh*

  12. Dave says:

    DREAM’s ratings are harder to gauge because if they do air on TBS its a late night spot and if its on another network it doesn’t have the reach of TBS.

  13. Dave says:

    Err, I was wrong, it is K-1 that airs on Fuji TV. DREAM stays on TBS but depending on the show will be late night or primetime. Their prime time ratings have improved since 2008, at least.

    http://nightmareofbattle.wordpress.com/ratings/

    DREAM 9 was the biggest hit but it had Bob Sapp and Hong Man Choi as well as KID Yamamoto. DREAM 10 and 12 did awful. DREAM 11 had Bob Sapp and did better.

    MMA still isn’t selling in Japan.

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