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Big thinking

By Zach Arnold | July 31, 2006

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By Zach Arnold

The Houston Chronicle reports that UFC will run a show in either Houston or Dallas in early 2007.

“Expanding to Texas is a natural,” said Ratner. “Houston and Dallas are major-league cities. When you look at the pay-per-view numbers, there is a big contingent of people who buy out of the state of Texas.

“To really grow the sport, we don’t want to be regionalized in Las Vegas or California. Our goal is to bring it to the Southwest and then the Northeast. We’ll have over 20 events next year.”

Vince McMahon did this in the mid-80s (expanding into several markets at once) and won. He was at great financial risk when he attempted it, but succeeded. UFC is succeeding with little or no financial risk.

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