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Vanishing Xyience

By Zach Arnold | December 31, 2007

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One of the notable aspects of Saturday night’s UFC 79 event in Las Vegas was that the fact that the promotion did not push Xyience hard. Instead of having the typical Xyience logos on the Octagon mat canvas, they had huge logos for Harley Davidson and Lumber Liquidators (a company that recently went public on the NYSE). Both Harley Davidson and Lumber Liquidators have larger name recognition with the American public than Xyience does.

Topics: Media, MMA, UFC, Zach Arnold | 23 Comments » | Permalink | Trackback |

23 Responses to “Vanishing Xyience”

  1. ilostmydog says:

    Was it really notable?

  2. Zach Arnold says:

    Was it really notable?

    Certainly visible, subjectively notable.

  3. Scott White says:

    It was very visible. I watched the event with a few others and it happened to be a casual fan that pointed out Xyience was no longer on the canvas or featured in pre-fight plugs.

  4. Andy says:

    Definately noticable. I noticed it immediately – have Xyience finally gone bust? (i was hearing alot of rumours about that a few months ago!)

  5. Amy Robinson says:

    It was certainly noticible when for the past 2 years the octagon was completely plastered with barcode logos.

    LL and Harley have better recognition, finances, and I’m sure doesn’t have a bunch of crooks at the helm of their companies.

    Hopefully with Xyience on the way down the UFC will let in better sports nutrition and energy drink sponsors.

  6. klown says:

    What do you think of this exchange between Rogan and Goldberg that took place around 3:30 R1 of the Liddell-Silva fight:

    “Well you know what, Mike, these are two dogs that have been staring at each other through the cage for a looong time.”

    “Great way to put it, Joe.”

  7. Virtually of their exchanges after the broadcast were riddled with some homosexual innuendo. Also, a friend pointed out to me this bit of high school lore: guys who wear watches on their right hands are usually gay. Goldberg’s watch? Right hand. Although it probably had more to do with the fact that the UFC is pushing those Hamhead watches now, or whatever they’re called.

    Also, despite what Dana’s wannabe rebel attitude might suggest,, the Harley logo makes it pretty clear that the UFC is not going to refuse blue-chip sponsors. Within six months – especially in the case of a Chuck-Rampage 3 – I would fully expect some beer logos or even some Coke advertisements on the cage or in the broadcast somewhere.

    Ed. — Let’s try to lay off such generalizations.

  8. EarlyMorningHours says:

    I did notice a couple of Xyience logos on the cage pads or whatever you call them. They must have spent about 1/50th of what they normally spend.

    Someone correct me if I’m wrong but I didn’t notice any of the fighters wearing Xyience logo’d attire.

  9. Zack says:

    There are no homosexual overtones in the UFC.

    Well, I’ll see you guys later…I’m off to go mud wrestle.

  10. El Samurai says:

    Aaron doesn’t seem to grasp that if he’s actually going to look for work in the journalism business when he’s done with college, it will take potential employers about three seconds to google his name and have comments like the one above and about a hundred similar ones pop up. Good luck with that, Aaron.

  11. Jeremy (not that Jeremy) says:

    Recently = November 19th. Given that the company was only founded in the mid-1990s, they’re a rising star in the retail industry.

  12. I don’t know about all of you guys but I’m tired of those god damn affliction t-shirts… it seems that every fighter is sponsored by them. why doesn’t another company step up?

  13. Grape Knee High says:

    What about that ridiculous Affliction gi that GSP had on? That was a crime against humanity.

  14. yeah lol i think a few fighters who have their own custom shirts okay maybe that’s cool but for everyone to wear affliction it’s like the last trend with xyience and we all saw how that went

  15. doem says:

    i think gsp also had affliction on his Gi. but advertising on Gi is not really anything new

  16. Amy Robinson says:

    Nope, no fighters with Xyience logos, mostly because most of their former fighters left them because of non-payment.

    As for homosexual undertones, I’ve always wondered about Joe Rogan. Not that there’s anything wrong with that though.

  17. did anyone watch the ufc 79 pre fight hype on their website? joe rogan was looking rough as hell like he’d just been on a three week binge

  18. Michaelthebox says:

    Aaron Crossen: that seems like nonsense that gay people wear their watch on their right hand. The obvious answer is that the watch is worn on the non-dominant hand, or whichever hand you don’t write with.

    Oh, speaking of homosexual undertones though, I’ve been thinking GSP’s corner for the past two fights have been hilariously ambiguously gay.

  19. Chuck says:

    I think Aaron confused watches for earings. And it’s blue collar, not blue “chip”.

  20. Chuck, it’s blue chip. It refers to a well-established company, like Coca Cola.

  21. Michael, I never bought it either. That’s why I labeled it high school lore. But if you talk to your more fashionable friends, they’ll all tell you that men wear watches on their left hands, period, no questions asked.

    El Samurai, if a post I made in jest on FightOpinion derails my career, I’ll get ahold of you so I can buy you a drink.

  22. Chuck says:

    From dictionary.com:

    “blue chip

    A very high quality investment involving a lower-than-average risk of loss of principal or reduction in income. The term is generally used to refer to securities of companies having a long history of sustained earnings and dividend payments.”

    So, was Aaron right? This seems deeper than just some succesful company. The other definitions I checked were similar to this one.

  23. The term has long been in common usage to refer to a stable company, although its technical definition in particular usage might be somewhat different. Watch CNBC or Bloomberg or something for 20 or so minutes and you’ll see both uses.

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