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ProElite.com & OnTheMat.com tie-up

By Zach Arnold | May 22, 2007

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PROELITE.COM partnership with onthemat brings together the best of Online MMA and grappling

Renowned Journalist, Entrepreneur and Jiu-Jitsu Champion, Scotty Nelson, to Help Build ProElite.Com Grappling Fan Base with OTM Cross-Promotions

(LOS ANGELES) – May 22, 2007 – Continuing its growing number of alliances and partnerships within the world of combat, ProElite.com, the comprehensive and inclusive online community for MMA (mixed martial arts) fighters, fans and organizations, announced today its exclusive licensing and content partnership with MMA media and retail company, OnTheMat (OTM).

During this multi-year commitment, ProElite.com will use its comprehensive user tools for the MMA community to enhance OTM’s world famous grappling fight brand through promoting its retail fight gear and clothing business and its online destination, OnTheMat.com. The two companies will share resources including OTM’s database of fighters and fight schools and ProElite.com’s database of registered users. In addition, ProElite.com will leverage OTM’s thousands of hours of grappling event videos for programming and promotional purposes.

“Scotty Nelson has built one of the most iconic and authentic businesses in our industry,” said Kelly Perdew, President of ProElite.com. “Scotty Nelson and his brand are world renowned and his partnership with ProElite.com opens up a rich pipeline of grappling content featuring some of the biggest names in MMA, as well as branding possibilities for our organization and MMA fans.”

Founded in 1997 and led by jiu-jitsu champion and renowned grappling journalist, Scotty Nelson, OTM is a media and retail company that, through OnTheMat.com, produces 20-30 video magazines, instructional and tournament compilations a year. The site offers its users thousands of free online videos, a discussion forum, a jiu-jitsu related encyclopedia and an online shop. The OTM brand has also produced many of the world’s greatest grappling events, such as Grappler’s Quest and Abu Dhabi Combat Club’s championships. In addition, OTM’s six retail stores in California, Las Vegas and Hawaii, will promote ProElite.com services to their customer base.

“There is no one in the industry I trust more with the OTM brand than Kelly Perdew and ProElite.com,” said Scotty Nelson, OTM founder and CEO. “The convergence of technology and ProElite.com’s growing popularity among MMA fans made the timing of this partnership right. I am anxious to tap into the vast network that ProElite.com provides.”

ProElite.com’s brand neutrality in growing the MMA sport is demonstrated by its recent deals. For example, ProElite.com will be the exclusive online social networking destination for SMP, Inc. that will distribute promotional video for SMP-produced reality shows, MMA videos, photographs and editorial content from Tapout Magazine and MMA Worldwide magazines. In April, ProElite.com integrated popular MMA online destination, MMAMix.com, into its lineup of partners.

ProElite.com and OTM are headquartered in Los Angeles.

# # #

About ProElite, Inc. (www.proelite.com)

ProElite Inc. (PELE:PK) delivers the most exciting entertainment experience in the world of mixed martial arts (MMA) with live arena-based entertainment events, cable television programming on Showtime Networks and community-driven interactive broadband entertainment via the Internet. ProElite embraces MMA with the highest levels of honor, integrity, discipline and self-esteem all the while remaining inclusive for fighters, fans and schools. ProElite’s live fight division, EliteXC, delivers spectacular live MMA fight events that showcase the world’s top fighters. ProElite’s interactive business, ProElite.com, capitalizes on the growing popularity of the sport of mixed martial arts by building a community of mixed martial arts enthusiasts. In addition to streaming the most exciting live fights to the web, ProElite expands the fan base of the sport by providing a comprehensive set of online social networking tools for fans, fighters and organizations. ProElite.com – Empowering the Fight Community TM

About OnTheMat (www.onthemat.com)

OnTheMat (OTM) is comprehensive retail and media company that serves the world of combat grappling. As a media company, OTM, through its website, OnTheMat.Com, produces 20-30 video magazines, instructional and tournament compilations a year while offering its users thousands of free online videos, a discussion forum and a jiu-jitsu related encyclopedia. As producers of grappling events around the world, OTM is involved with sponsorship, promotion, competition and media coverage of each event. As a retail company, OTM serves grappling fans and fighters with a line of clothing and gear offered through OnTheMat.Com and its six retail stores in Southern California, Las Vegas and Hawaii. OTM was founded in 1997 by grappling champion, entrepreneur and journalist, Scotty Nelson. OTM is headquartered in Los Angeles.

Press Contacts

For ProElite, Inc.

David Glaubke/ Whitney Ashley

(310) 280-3710

David@therosegrp.com / Whitney@therosegrp.com

Topics: Media, MMA, Press Releases | 4 Comments » | Permalink | Trackback |

4 Responses to “ProElite.com & OnTheMat.com tie-up”

  1. Why this press release? What’s the point of this? Where’s the commentary? Beyond the huff and puff of a press release, what does this mean? Sorry, I’m just a bit surprised to find a straight press release posted on Fightopinion. What’s the deal?

  2. Zach Arnold says:

    It got sent out to all of the writers, and from time to time I will post straight PR. No particularly special reason.

  3. Grape Knee High says:

    Zach, I know that I get on your case sometimes, but if you’re getting money for these I’d gladly click on advertisements instead to support the site. If you’re not doing this for money, I’d have admit I’m a bit stumped why you find this (and the recent Rampage sponsorship deal) interesting enough to give it its own entry rather than just linking it in a news post.

  4. Stu says:

    “I’d have admit I’m a bit stumped why you find this (and the recent Rampage sponsorship deal) interesting enough to give it its own entry rather than just linking it in a news post.”

    Especially since Mr Arnold has bashed Sherdog for doing the same thing.

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