By Zach Arnold | August 17, 2016
Ticket sales weren’t so hot heading into the Conor McGregor/Nate Diaz re-match at UFC 202. There was more interest online than locally in Vegas. That changed.
Then there was the water bottle session at the Wednesday presser, resulting in Dana White claiming he would fine both fighters “massively” and efforting settlement offers with spectators.
The weigh-ins Friday featured police all over the stage when McGregor and Diaz did their celebratory posing for the media and fans. WWE wrestlers went after McGregor verbally, including Brock Lesnar who said that his turds are bigger than McGregor.
Heading into fight time, Conor McGregor was a very slight favorite. The late money from bettors started to come in on his side, making him a -130 favorite. And then the fight happened and it was everything you expected it to be. The 170 pound weight distinction made this a challenge for both men. They went the distance, they went 5 rounds, and McGregor won a majority decision in a fight that could have been genuinely scored either way.
The fight played out exactly the way that the EA Sports simulation on ESPN on Friday demonstrated. Scarily so.
— Matt W (@MattTheRaider) August 21, 2016
Gate was $7.7 million with 15,600 in the arena.
This fight saved Conor McGregor’s career. It also made Nate Diaz, bizarrely, an almost sure-fire lock for the UFC Hall of Fame. For UFC, their hopes of pushing McGregor back into Featherweight at 145 and Diaz at LW (155) just got postponed again. They cannot resist promoting a third and final fight between these two men. There’s too much money at stake.
Everyone walks away making money with an option of making even more money. The question is what the agenda is after the trilogy. Those thoughts will have to be delayed now.
By Zach Arnold | August 11, 2016
The irony of Nick Diaz’s attorney being part of a new UFC Fighters Union is super delicious. Lorenzo Fertitta cashed out just in the nick of time, as he always does.
The Professional Fighters Association is being headed by Barry Bonds’ agent, Jeff Borris. It allegedly has the support of former baseball Godfather, Don Fehr, who is the king of hardball.
The question then becomes: where do fighters race to first? PFA or Rob Maysey’s MMAFA organization and his fighters engaged in an antitrust lawsuit against UFC?
After you answer that question, then there’s a next series of questions:
- Would UFC even recognize or do business with an organization like PFA? There are thousands of fighters willing to fight for peanuts.
- Would UFC be willing to ice out booking any fighter aligned with PFA… even if it involves their top names and even if it means significantly hurting their own quality of product?
- What would a group like PFA mean for USADA drug testing? Collective bargaining agreements handle drug testing. How do you get a CBA with a company like UFC if UFC wouldn’t recognize and accept the existence of a PFA?
- How would a proposed union like PFA manage to clawback ancillary rights for fighters on marketing likenesses if the current UFC contracts signed by fighters gave away those rights in the first place?
- Why would UFC give up their Reebok contract and revert back to fighters being able to obtain their own sponsorships? It goes against the business theory of a 360-style contract to give a powerhouse agency like William Morris the power to market fighters into pop and business culture.
- Why would any fighter with ties to WME or aspirations of ties to WME agree to join a union like PFA?
Bonus question: Should unionization become successful, how much longer before UFC starts raising prices on everything in order to justify rising costs of doing business?
By Zach Arnold | August 8, 2016
The fight business is littered with skeletons of dead corporation bankrolled by money marks but Gary Shaw took it to the next level. Gary Shaw spent over $50 million dollars in Elite XC but at least we got Kimbo Slice, Nick Diaz, and Gina Carano out of the deal. Megane Super, the Japanese eye glass company that bankrolled Japan’s top independent fight promotions in the early 90s, burned through tens of millions of dollars.
Never in Gary Shaw’s wildest dreams could he imagine a rival boxing promoter finding the mother of all honey holes and ending up with a result comparable to Rupert Murdoch’s $580 million dollar purchase of MySpace.
Noted fight writer and Pepperdine professor Paul Gift dropped a gigantic stink bomb on Monday:
According to Mr. Gift, Kansas hedge fund Waddell & Reed has supposedly lost $434 million dollars in their boxing venture with Al Haymon in a single year. Addendum: The professor stated that he is basing this off of the recent financials/valuations released by Waddell and off of claims from the shareholder derivative lawsuit.
Al Haymon settled a lawsuit with Bob Arum and has an antitrust lawsuit with Golden Boy which appears to be on the back-burner for the time being. While both of those lawsuits undoubtedly revealed interesting information in discovery for amended complaints, neither lawsuit posed the kind of serious threat to Al Haymon’s financial backing like the recently filed shareholder derivative lawsuit in Kansas against hedge fund Waddell & Reed.
The shareholder derivative lawsuit, which we wrote about three months ago, features some of the biggest legal heavyweights from New York City and Los Angeles fighting over Waddell & Reed shareholders petitioning a Kansas court to order the hedge fund to recover investor money set aside for Al Haymon’s assorted companies in an LLC shell called Media Group Holdings. The lawsuit claimed that Waddell & Reed put $925 million dollars in the LLC to do business with Haymon.
A major court hearing will take place on October 26th regarding a motion to dismiss the shareholder derivative lawsuit. If the motion to dismiss fails, a discovery & deposition bonanza will take place. Even under an agreement of confidentiality, the pressure will build on the hedge fund and Haymon.
Paul Gift’s bombshell of the hedge fund reportedly re-evaluating their investment in Al Haymon’s companies by $434 million dollars in a year is going to rattle some very important decision makers. The clock is ticking.
- How much longer can Al Haymon stick around on that kind of burn rate?
- If the shareholder derivative lawsuit survives or even if it fails in the beginning stages, how much longer can Al Haymon stick around before he completely alters his business format or files for bankruptcy protection?
- At what point does Haymon hit PPV and who does he end up partnering with?
- What is Al Haymon’s exit strategy if he can’t turn PBC around within the next 18 months?
- Can fighters contracted to Haymon get out of their contracts with him if PBC goes belly up?
The network television suits taking Haymon’s money bought into his dream of a UFC-style operation for boxing. They believed that Haymon was the guy who had the cash and the fighters to take out the establishment players in the boxing industry. With an alleged $925 million dollars in funding, there wasn’t much (if any) risk for networks to do business with Haymon. Haymon had the perfect marketing pitch for the suits and the masses — he was going to be the guy who would cure all of boxing’s political and business failures. Take Bob Arum and Oscar De La Hoya out in order to book the super fights that the public wasn’t getting.
And now reality has sat in, confirming the worst suspicions a lot of boxing fans had when Al Haymon made his push on network TV and ESPN. Antitrust lawsuits, allegations of Ali Act violations, and now a mother of a shareholder derivative lawsuit amidst Paul Gift’s claim that the hedge fund backing Haymon reportedly re-adjusted their investment valuation by $434 million dollars in one year on his venture.
By Zach Arnold | August 7, 2016
Confirming the suspicion of many fans, Marc Raimondi at MMA Fighting is reporting that UFC’s drug testing agent USADA did not request an expedited drug testing result for Brock Lesnar’s pre-UFC 200 fight tests. Combined with the previous news of UFC giving Lesnar a waiver from USADA’s four-month drug testing window before fighting in the UFC and Lesnar reportedly not being drug tested by WWE in his contract because he’s not a full-time performer… you have the perfect storm that permanently tainted UFC 200.
Jeff Novitzky is quoted in the MMA Fighting as stating that the cost of UFC’s yearly drug testing program would double if every fighter had their drug testing samples expedited for analysis. While this logic may be grounded in mathematical fact, it doesn’t address the elephant in the room — we’re talking about Brock Lesnar.
Brock Lesnar was the rainmaker that made UFC 200 palatable on a mainstream scale. He was the guy. To not expedite his drug testing results in particular and reportedly give him a USADA four-month waiver from drug testing immediately created the kind of “us vs. them” ill will that we have seen on display from fighters like Mark Hunt since Lesnar failed two USADA test for estrogen blockers.
As more questions are answered surrounding what happened with Brock Lesnar at UFC 200, it becomes that much more difficult for ownership to scapegoat Lesnar and put 100% of the blame on him for this mess.
What can fighters do to attack other fighters from drug usage? This question creates constant fear and frustration. Michael Bisping is a UFC champion now. Could he have become a champion much sooner in a UFC environment with more aggressive drug testing? As for Mark Hunt, what can the guy do other than publicly protest? It was allegedly the only way he could even get a phone call to try to ease his fears and dampen his raw anger. Hunt could theoretically turn around and sue Lesnar for negligent misrepresentation in Federal court but does he have the appetite for such a fight?
The worst part of this story involving UFC, Lesnar, and Hunt is that Hunt has to sit around and wait to see what the administrative punishment and/or remedy is going to be long after the fight took place. Since UFC 200, the company has been sold, Lesnar is back in WWE land, and Hunt can’t wipe away the image of his loss no matter what an athletic commission says regarding an L on his record.
By Zach Arnold | August 2, 2016
It sounds innocuous enough — Senate Bill 1195. A peak inside the bill reveals a fascinating but nebulous venture to protect California’s Department of Consumer Affairs from anti-trust violations.
The question is why UFC, according to Sacramento lobbying records, spent $40,000 through their lobbyist Platinum Advisors in Sacramento to get involved in a fight involving powerful nursing associations.
The Department of Consumer Affairs is one of California’s most powerful bureaucratic behemoths and the State Athletic Commission is under DCA’s umbrella. So is the board for registered nursing, the medical board, the contractor’s licensing board, and many other powerful agencies. The state’s governor chooses the political appointments of who oversees DCA.
Senate Bill 1195 in California is a response to try to protect the board and bureaus under Consumer Affairs’ umbrella from anti-trust lawsuits. The impetus for such action is based on a 2015 Supreme Court case called North Carolina Board of Dental Examiners vs. Federal Trade Commission. The FTC targeted the North Carolina Board for having active dental licensees occupy a regulatory board that made business decisions that the Feds viewed as anti-competitive and suppressing business competition. The FTC attacked North Carolina’s claims of legal immunity from Federal anti-trust claims.
SCOTUSBlog explains the questions at heart:
Antitrust immunity generally covers non-state actors only if the state both (1) clearly articulates the anticompetitive policy, and (2) actively supervises the policy. This case deals with the second requirement. If a professional licensing board is a state agency, must another state actor supervise the agency in order for the agency to be immune from the antitrust laws?
California’s Senate Bill 1195 attempts to address the Supreme Court ruling by offering the following:
- No more active licensees in a certain profession can become the Executive Officer of a board of bureau which manages that certain profession (e.g. an active fight promoter or matchmaker cannot be Executive Officer of the State Athletic Commission)
- Adding a layer of decision making participation by ordering the Director (boss) of DCA to approve, modify, or veto any newly approved regulations from a board or bureau and explain in writing why each decision was rendered (addressing the “supervision” question from the Supreme Court ruling)
- Categorizes that treble damages from anti-trust actions brought against boards and bureaus “are not punitive or exemplary damages”
SB 1195 initially zoomed through the state Senate but stalled out in early June after the California Nurses Association protested the bill for prohibiting active licensees from being active on their professional board. SB 1195 was placed in the state Senate’s inactive file
Why is UFC getting involved in a California anti-trust fight?
UFC’s lobbying records in California do not state a reason as to why they spent $40,000 last quarter to lobby for SB 1195. Therefore, the following is an educated guess as to what is happening here.
The Supreme Court decision in the North Carolina/FTC case attacks immunity for not only states but also personal liability protections for any state board or bureau member involved in an anti-trust lawsuit. This would include both members and Executive Officers.
In Sacramento, UFC is Andy Foster’s lobbying muscle. The UFC fuels the political fire. UFC carries great clout in California even if they don’t bring major shows to the state. Without their money and top lobbyist Tim Lynch at Platinum Advisors, Andy’s political power would be minimal at best. How significant is the lobbying power of Platinum Advisors? 35 year old former PA lobbyist Melinda McClain was appointed to Governor Jerry Brown’s office two weeks ago after being the deputy director of legislative and regulatory review at… the Department of Consumer Affairs.
Connect the dots. The State Athletic Commission often goes along with what UFC wants introduced or enforced on regulatory matters. If a licensee or a business in California thinks they are getting screwed by the State Athletic Commission on behalf of UFC’s business interests, the Supreme Court ruling opens the door for anti-trust lawsuits against the state of California and individual Athletic Commission board members or operatives. The motive becomes very clear as to why UFC would spend the cash to lobby for SB 1195. They are already dealing with one anti-trust lawsuit and don’t want a second potential anti-trust case involving political players they control.
SB 1195 is a largely cover-your-ass measure to re-introduce state immunity from such anti-trust lawsuits. What the politicians didn’t count on was the powerful California Nurses Association jamming things up. CNA and other powerful entities see SB 1195 as a “camel’s nose under the tent” bill that would strip the state boards of their power and concentrate all the decision making in the hands of one person who would be under enormous political pressure. That man is Awet Kidane.
You would think that a compromise will eventually arise to address this anti-trust immunity issue raised by the Supreme Court. However, the state and members of its various boards are now vulnerable to anti-trust lawsuits until a legislative fix is passed to address immunity. The longer this drags out, the more paranoid businesses like the UFC will become in how they politically operate in states like California.
By Zach Arnold | July 24, 2016
The state of California abused due process and inflated a drug suspension against Bellator fighter Alexander Shlemenko for failing a steroid test, this according to Los Angeles Superior Court judge Robert O’Brien.
One year ago, the California State Athletic Commission in conjunction with the Department of Consumer Affairs and the Attorney General’s office (Jim Ledakis) administratively prosecuted Alexander Shlemenko on four different nine-month charges in order to construct a three-year steroid suspension. This suspension technique was unheard of for past California drug suspensions.
It was a classic case of disparate treatment in order to go after Shlemenko on moral grounds under the color of law. Shlemenko initially received one suspension notice and requested for an appeal in front of the Athletic Commission board. After requesting an appeals hearing, Andy Foster and the state of California increased the penalties for Shlemenko’s suspension to 3 years and a $10,000 fine. They gave Shlemenko only five days of notice of these increased penalties.
The California State Athletic Commission made it very clear during an acrimonious appeals hearing that they knew Shlemenko was going to file a petition in Los Angeles Superior Court for a writ of mandate to appeal the increased suspension of three years after he had appealed his initial drug suspension. Athletic Commission chairman John Carvelli, a major state dental political player (Liberty Dental) and point man for Governor Jerry Brown, railed against Shlemenko and his attorney Howard Jacobs:
“The commission has upheld the violations and the ruling of our Executive Officer. You did not come and ask to work with us. You did not come and present any mitigating circumstances or information for us to consider. You chose to have an attorney come and lay down a bunch of conclusions and accusations and propositions on processes and missing samples. Perhaps it may have not been the best, and I’m giving you my subjective analysis now, best way to approach this body. You certainly have your rights in a court in law. I wish you all the best.
Shlemenko was forced to file a writ of mandate and pay all of the attorney fees up front in order to fight the state of California for abusing his due process rights. Most fighters do not have the financial means to pay that kind of a bill. Last week, Los Angeles Superior Court judge Robert O’Brien issued a seven page ruling that slapped down the state of California for knowingly abusing Shlemenko’s due process rights in order to make a moral statement about his drug suspension. Judge O’Brien hammered Andy Foster, John Carvelli, Gary Duke (DCA), and Jim Ledakis (AG):
In their initial letters imposing discipline, the Commission stated that Petitioner’s license was suspended for the remainder of its term, or until February 28, 2016 (i.e. just under one year), and imposed fines totaling $10,000. The Commission, after a hearing, eventually imposed a three-year suspension in addition to the fines.
Petitioner argues that this violated “fundamental administrative principles” because the Commission increased the punishment following his appeal. The Commission counters that the imposition letters did not create a penalty “ceiling”, rather, the Commission was free to increase or decrease the penalty at will. The Court agrees with Petitioner’s contentions.
Petitioner has not identified any authority requiring the precise penalty to be disclosed. However, at least one appellate decision has held that a court can vacate administrative penalties where there has not been fair and adequate notice. See Tafti v. County of Tulare (2011) 198 Cal. App 4th 891, 901. The Court agrees that under the circumstances of this case, it violated Petitioner’s due process rights to increase the proposed penalty by three years. Petitioner could not have known that by appealing the suspension of his license he was reopening the issue of the length of suspension. The Commission does not cite any authority or precedent that would allow them to increase the penalty from the original term of approximately one year. Indeed, a three-year penalty was not even discussed until the closing briefs on the penalty issue, and by that time Petitioner was unable to respond. Accordingly, the Commission violated Petitioner’s due process rights by imposing a suspension that was longer than originally noticed.
Shlemenko will be eligible to fight in the United States. He had been fighting overseas while being suspended by California.
Two weeks ago, Andy Foster received a raise to a little over $120,000 by the Department of Consumer Affairs and the state of California (level H for Exempt employees).
By Zach Arnold | July 13, 2016
Last February, we discussed America’s 2016 yuge nightmare between Hillary Clinton & Donald Trump. Part of that equation would be the proxy war in Nevada involving the casino magnates on Trump’s side versus the labor unions who have been a thorn in the side of Station Casinos and UFC.
Dana White would publicly back Donald Trump. It was a no-brainer. The reason was simple. Trump is one of the biggest fight fans in the world and has been for decades. UFC does not want the Ali Act amended to cover Mixed Martial Arts because it would change how they do business and give fighters a private right to sue in Federal court to break out of an overly adhesive contract.
The proxy war would be a big risk for alienating UFC fans given that the majority of UFC’s business demographic are males 18-to-34 years old who are very active online. The online audience is overwhelmingly liberal on social media. It was also a heavy pro-Bernie Sanders demographic, which is not exactly the most enthralled with Hillary Clinton.
This is the excuse that will allow Dana White to support Donald Trump publicly and speak at the Republican National Convention in Cleveland. Trump and White yugely respect each other. They are two peas in a pod. And Dana White was an integral part in selling the UFC for $4 billion USD. Trump loves an American billionaire. He needs all the support he can get from younger voters. He currently is trailing significantly in this demographic.
Dana will scratch Trump’s back and Trump will, theoretically, scratch Dana’s back if he gets into office and has the Ali Act amendment on his desk to sign or veto.
Surely this would be a hugely risky public relations and political move to make… until you consider that the new owner of UFC is Ari Emanuel, the brother of senior Clintonista Rahm Emanuel (mayor of Chicago). The Emanuels carry great political sway in the world of the Clintons and that sway could very well kill an amendment to the Ali Act either in Congress or on the desk of a President Clinton. Ari Emanuel didn’t just spend $4 billion dollars in buying the UFC only to watch the financial business model rapidly change overnight with fighters obtaining basic legal rights.
Forget the putrid lobbying efforts currently underway on Capitol Hill to try to dissuade conservatives from voting on amending the Ali Act. The UFC is playing both ends against the middle with both Trump & Hillary. This strategy works if they can get the Ali Act amendment stalled through the lame duck session.
By Zach Arnold | July 10, 2016
The long-rumored sale for UFC has finally happened. Lorenzo Fertitta and the Fertitta family is cashing out. Dana White will remain as the public face of the company. Joe Rogan is likely out as well. The price tag of sale is estimated to be $4 billion dollars. The Fertittas always win. Onto the NFL and Las Vegas next.
As for what it means to new ownership, the television landscape UFC encounters is a far different one than the landscape UFC cashed in on years ago with super agent Ari Emanuel. Emanuel helped the UFC land on Fox and now he’s part of William Morris which has taken over ownership of UFC.
There are two major stories of interest that will impact the future of UFC on American television.
UFC is the only program that consistently draws six-figure ratings on Fox Sports
According to a recent report from Awful Announcing, the UFC is the only program that consistently draws six-figure ratings on the fledgling Fox Sports 1 channel.
Chael Sonnen started out with a bang on Fox Sports 1 and ever since then it’s only been the UFC that has drawn good ratings on the network. Fox Sports poached away Debate King Jamie Horowitz from ESPN and has pushed talk format with Katie Nolan, Clay Travis, Colin Cowherd & Jason Whitlock, and now the new duo of Skip Bayless & Shannon Sharpe. Bayless may be the first non-UFC personality to crack six-figures consistently on Fox Sports but that remains to be seen. Nobody else has been able to accomplish this.
This is both remarkable and scary. UFC fans obviously had little trouble finding Fox Sports. It’s the rest of the network that is a mess. The network has shifted more towards live programming in an attempt to attract more consistent viewers. Copa America viewership was great. The problem is that the live TV audiences are not carrying over to Fox’s shoulder programming. Fox shifted away from Sportscenter-type shows and has now moved to Embrace Debate in order to bring internet flame wars to television. Fox Sports banked on Colin Cowherd’s interview with Donald Trump a few months ago drawing eyeballs and instead they got 81,000 viewers. A Trump speech on a Youtube live streaming channel gets that same number.
Which means UFC is *the* cornerstone for Fox Sports 1 and will remain the cornerstone. Fox needs UFC for its survival to remain on cable & satellite packages if it wants any shot of getting carriage fees. Deals are coming up soon for both Fox and UFC. They need each other badly right now.
The other problem is that UFC is running out of competitive alternatives to Fox Sports 1.
ESPN is shedding households at a scary rate and lost nearly 500,000 households in one month
In a sports weekend full of drama and activity, one story flew under the radar that will carry far more importance than any NBA Summer League game or UFC PPV.
According to Nielsen, ESPN lost over 450,000 TV households in the last month. ESPN still is in 89 million US TV households but the trajectory of their household numbers is declining. Losing 450,000 households in a month is not simply a decline — it’s a five-alarm fire.
Youtube is now expected to get into the sports media landscape by streaming their own sports programming. ESPN has desperately tried to capture cord-cutters through their ESPN App and Sling TV but is losing the overall war. Awful Announcing cites a report claiming that ESPN will try to go Over the Top but without access to NFL or MLB content. What’s the point?
ESPN’s financial model is based entirely on rights fees from cable subscribers regardless of how good or bad their ratings are. They make at least $6 a month from each cable subscriber. $72 a year. Losing a million households in a year equals a loss of more than $70 million USD. If ESPN loses more than a million households in a year, the long-term financial prospects are brutal. If ESPN lost three million households a year, the losses would be over $210 million USD yearly. There is no amount of production cutting that Bristol could do to save costs. They’ve already done their blood letting. They’ve created a preposterous imbalance of paying “talent” like Stephen A. Smith $3 million a year while paying interns on the cheap. At some point, something has to give.
Thanks to ESPN’s profligate spending on the NBA, the NBA salary cap is exploding and marginal basketball players are getting huge contracts because NBA owners thought that installing “max deals” with a salary cap would keep mega-stars from mega-bucks. Instead, ESPN is paying out the ass to keep the NBA and guys like Tim Mozgov are the ones cashing in. Only in America.
The long and the short of it is that ESPN, despite Disney ownership, is suffering from a depressing long-term prognosis. It still makes a lot of money but the gravy train is going to come to an end. It means the golden age of sports league getting monster TV contracts is over. ESPN ditched their boxing series in order to take Al Haymon’s money for an awful televised product. ESPN wants in on UFC but is no longer in a position of strength when compared to Fox Sports. Fox Sports is on a murder-suicide pact with ESPN and will spend Murdoch mad money to keep the UFC.
The next shoe to drop is Disney ownership of ESPN. Do not be surprised if Disney sells ESPN soon.
Conclusion: The sale of the UFC to Ari Emanuel’s enterprise combined with ESPN’s declining fortunes makes Fox Sports largely a lock to retain the television rights to UFC programming.
The real power player this UFC 200 weekend was USADA and the impact of drug testing on UFC’s business
By Zach Arnold | July 9, 2016
A million different storylines coming out of an insane Las Vegas week for UFC.
Brock Lesnar saved UFC’s ass and in the process reportedly made $12 million
Vince McMahon was losing leverage and interest with Brock Lesnar. Lesnar wanted more money. His latest WWE run was blah. WWE booking is crap. The win over Undertaker at Wrestlemania led to a match with… Shane McMahon.
Yeah, you could see why the most impatient man in the world would get impatient in a hurry.
McMahon had to give into Lesnar’s wish to return to UFC. Lesnar wanted to revive an old challenge and make more money in the process than he was currently doing with WWE. UFC needed a boost for their 200 card, which looked great and stacked on paper but needed that mainstream boost. Lesnar was the easy answer.
The price tag for UFC was enormous. They had to play ball with WWE. WWE, in the end, didn’t do much to help out UFC. UFC did absolutely nothing to take advantage of WWE’s media platforms to push stars like Sage Northcutt or Paige VanZant. Was that due to fear of Vince raiding them?
UFC made it hard on Lesnar by booking him against Mark Hunt. Lesnar proceeded to flash UFC 1 level skills with UFC 200 level athleticism to get a unanimous decision win and a likely booking for UFC’s Madison Square Garden debut. The same building which WWE owns exclusive wrestling event booking rights to.
Is Brock Lesnar worth $12 million dollars a fight? He’s worth $12 million to UFC right now because there is so much turmoil right now with fighters getting suspended, staying on the sidelines, having business disputes, or just getting injured. With all the of the chaos surrounding a potential/pending sale of the company, the most important thing UFC needs is a face and Brock Lesnar is that face. Everyone knows who he is.
Parity is a killer, even if it benefits UFC’s business model of stunting fighter pay
Holly Holm dethroned Ronda Rousey. Miesha Tate beat Holly Holm. Amanda Nunes submitted Miesha Tate. The 135 pound women’s division is a gigantic mess. And who knows what UFC management is thinking right now in regards to how they should book Cris Cyborg in the future?
There’s the heavyweight scene with Stipe Miocic as champion in Believeland. He gets Alistair Overeem next. Cain Velasquez won at UFC 200. Brock Lesnar won at UFC 200. The Heavyweight picture remains a convoluted mess.
On the flip side of parity, you have total dominance. Too many divisions where the competition has thinned out and champions who are miles ahead of their top challengers. Joanna Jedrzejczyk gassed out Claudia Gadelha and will likely get Rose Namajunas. Mighty Mouse. Dominick Cruz.
The end result is either complete lack of depth or toss-a-coin outcomes. There’s no middle ground right now. It makes things hard(er) for Joe Silva.
The ghost of USADA and drug testing is the big story coming out of UFC 200
By Zach Arnold | July 6, 2016
We know the history with Jon Jones. We know the recent troubled history of his brother Chandler. There are plenty of examples of poor judgment that have brought negative attention to that family.
Jon Jones is the most physically-gifted talent ever in the history of Mixed Martial Arts. The only thing to match that level of physical talent is the level of his stupidity. DUI crash. Getting into an altercation with an aggressive cop. Not fighting Chael Sonnen. And now screwing up a sure fire rematch win against Daniel Cormier at UFC 200, an event that the company (which has given Jones so many do-overs and second chances) was building their calendar year around.
An USADA anti-doping notice of violation. As dreadful as a company telling you that you have been “future endeavored.”
Dana White’s head looked like it was going to explode. ESPN broke into their Dwyane Wade shocker with an even bigger Jon Jones doping shocker. UFC 200 has fallen apart not once but twice in the time span of three months. No Conor McGregor vs. Nate Diaz rematch. No Ronda Rousey return. Brock Lesnar in a precarious match against Mark Hunt without WWE waving their marketing pom-poms. Even with the most stacked, greatest-of-all-time top-to-bottom competitive fight card in UFC history, Jon Jones managed to screw it all up — again.
Let the Nevada State Athletic Commission drop the hammer on Jon Jones with their newly updated suspension regulations. And then send Jon Jones on his way out of the door. He’s not worth the trouble no matter what.
This is the kind of thing that erodes fan confidence not just with promoters but also fighters. I can already hear the pro-drug usage crowd crowing about how UFC implementing a drug policy is at fault here. In a twist of cruel irony, it was Chael Sonnen (Mr. Testosterone) on ESPN delivering the Jon Jones doping eulogy and proclaiming that you could somehow allegedly tell Jones was doping by looking at him with his shirt off.
This was the proverbial cherry on the crap sundae that has surrounded the birth, development, and execution of UFC 200.
By Zach Arnold | June 10, 2016
When the Attorney General’s office in Nevada overcharged California fight promoter Roy Englebrecht with perjury, forgery, and ID theft, they publicly stated at a Nevada State Athletic Commission that they wanted to send a message to other states to follow suit against Englebrecht and hopefully enforce their suspension of the California promoter.
Englebrecht is one of the few local California fight promoters left on the state’s scene. He’s worth good money each year to the California State Athletic Commission. He runs Fight Promoter university and often has people associated with the state’s Athletic Commission at Fight Promoter U. His events are often social gatherings for those working on behalf of CSAC.
Which is exactly why the California State Athletic Commission is ignoring Nevada’s 18-month suspension of Roy Englebrecht after he admitted to providing false and misleading information when he filed a fighter application on behalf of boxer Zab Judah. California is under no legal obligation to honor promoter suspensions from under states, unlike fighters and other licensees as required by the Ali Act. And, naturally, they’re telling Nevada to go pound sand without saying a word.
Englebrecht ran an event at his home base of The Hangar in Costa Mesa, California on Thursday. There is absolutely no sign that California will administratively enforce Nevada’s suspension or bring up the topic at their next Athletic Commission meeting on July 12th in Los Angeles.
California’s decision to ignore the wishes of the Nevada State Athletic Commission and the state’s AG office is a fascinating political decision. Andy Foster, if nothing else, is a political animal. He ran for the open Executive Director slot in Nevada and got beat out by Bob Bennett. Now Andy is ignoring the wishes of Bennett by not enforcing Nevada’s suspension in California. The tension will escalate between the two parties. The decision to ignore Nevada’s suspension of Englebrecht now sets a precedent in the relationship between both men that should California need a favor in the future, don’t expect Las Vegas to pick up the phone and answer.
There is an interesting administrative law discussion to be had regarding the Department of Consumer Affairs, the powerful Sacramento entity which oversees the state Athletic Commission, ignoring Nevada’s perjury suspension of Roy Englebrecht. Perjury is considered an act of moral turpitude and DCA uses acts of moral turpitude all the time to revoke licenses from state professionals for DUI convictions, domestic violence charges, forgery, and (yes) perjury. These state professionals often include doctors, attorneys, notaries public, contractors, and liquor licensees. If you run a restaurant and lose your liquor license, it can be economic death. I could write a formal treatise citing the various license revocation cases DCA has pursued over the last decade.
The perjury laws in both California and Nevada are similar. California PC 118:
118. (a) Every person who, having taken an oath that he or she will testify, declare, depose, or certify truly before any competent tribunal, officer, or person, in any of the cases in which the oath may by law of the State of California be administered, willfully and contrary to the oath, states as true any material matter which he or she knows to be false, and every person who testifies, declares, deposes, or certifies under penalty of perjury in any of the cases in which the testimony, declarations, depositions, or certification is permitted by law of the State of California under penalty of perjury and willfully states as true any material matter which he or she knows to be false, is guilty of perjury.
Nevada Revised Statute 199.145:
NRS?199.145 – Statement made in declaration under penalty of perjury.??A person who, in a declaration made under penalty of perjury:
1. Makes a willful and false statement in a matter material to the issue or point in question; or
2. Willfully makes an unqualified statement of that which the person does not know to be true
Nevada’s perjury law is more liberal for interpretation than California’s but the end result is still the same. Roy Englebrecht admitted under oath that he “made a mistake” and did not contest the perjury charge in Nevada. California has little-to-no wiggle room in ignoring Nevada’s suspension by claiming that the perjury laws are somehow different between the two states.
DCA has revoked many California licenses on similar charges & circumstances, ending professional careers. They’ve chosen not to end Roy Englebrecht’s career as a promoter. He makes money for the state and his events are social gatherings for state employees. How Nevada exacts retribution upon California in future will be the next storyline to follow.
By Zach Arnold | June 7, 2016
Royce Gracie. Ken Shamrock. Brock Lesnar. Chuck Liddell. Kimbo Slice. That’s my top five list of fighters in the modern era who really excelled as influential business aces that advanced Mixed Martial Arts into mainstream North American sports & popular culture.
It’s a horribly difficult list to formulate. Tito Ortiz, Randy Couture, Georges St. Pierre, Ronda Rousey, Gina Carano, Rampage Jackson, and many others could easily be argued as a top five modern day MMA fighting pioneer.
It’s easy to be prisoner-of-the-moment while everyone is eulogizing Kimbo Slice after his death Monday night in South Florida at the age of 42. ESPN called him an internet sensation. The television network treated his death as the top headline Monday evening. Footage of his infamous backyard brawls aired on a television loop. Over 50,000 RTs for ESPN’s online announcement of Kimbo’s death. A non-stop flow of tributes from fighters, writers, managers, and promoters in Mixed Martial Arts about what a great guy Kimbo Slice was outside of the cage.
Kimbo Slice deserves to be called a legendary figure in Mixed Martial Arts for all the right and wrong reasons. There are very few fighters where fans genuinely care to watch their every single fight, regardless of skill level or opponent.
Take a step back and look at the last decade as Mixed Martial Arts transitioned into broadcast television in North America. Kimbo Slice was the ace of UFC’s rival promotion. Had Gary Shaw played his cards right and not burned through tens of millions of Pro Elite dollars, Elite XC could have seriously been a major long-term player. Kimbo Slice was delivering unbelievable numbers on CBS. He and Gina Carano were an amazing tag team. Shaw, in his own imitable way, understood how to market larger-than-life personalities.
For goodness sakes, Bellator was trying to promote an old Elite XC grudge match between Kimbo Slice and James Thompson next month in London.
The numbers Kimbo Slice drew on network television versus what UFC has (not) accomplished on Fox is a testament to his staying power and an indictment of what UFC & business partner Fox failed to capitalize on after Kimbo and Gina brought MMA to network television. Kimbo Slice was good for at least five million viewers on broadcast TV. By comparison, the Junior dos Santos fight with Cain Velasquez turned out to be a “disaster” because of how short it was. It drew six million viewers but spooked some powerful people and UFC’s foray into broadcast television has been lackluster since.
Even after the debacle involving the canceled fight between Kimbo Slice & Ken Shamrock giving us Smoothie King Seth Petruzelli, Kimbo Slice remained a big time lucrative name. UFC relied on him, Rashad Evans, and Rampage Jackson to refresh The Ultimate Fighter. Who could forget Houston Alexander? 3.7 million viewers! And when Kimbo Slice finally fought Ken Shamrock in Bellator in 2015, they still drew 2 million viewers.
For a backyard brawler without technical skill, fans sure cared a lot about the guy. They really cared. A modern day humble Mr. T come to life.
I’ll never forget his exhibition fight in Atlantic City. That was one of the rawest, most animalistic fight crowds ever to watch a fight. From the beginning of his professional career until his death, Kimbo Slice was the most beloved North American heavyweight ever in modern day Mixed Martial Arts. It’s absurd but true! To write that sentence 24 hours after the king of modern day MMA PPV, Brock Lesnar, returned to UFC is amazing.
Of the nine other potential names that could be in the proposed Top 5 modern day MMA fighting pioneers list, all of them were decorated & skilled fighters in one discipline or another. Kimbo Slice was a prize fighter who came to someone’s backyard and knocked them out. How much simpler can it get to market that circus?
Long before Dana White promised no women would be fighting in the Octagon, Dana White was promising that Kimbo Slice wouldn’t be able to last two minutes in UFC. Kimbo kept their reality TV show afloat and gave them two fights.
Kimbo’s career was a circus until the end. His last fight featured an opponent (Dada 5000) who nearly died afterwards. The overall Bellator event drew 2.2 millions and Kimbo’s fight drew 2.9 million viewers. Kimbo got busted for steroids and died shortly thereafter. It was a train wreck fight for Bellator but Viacom got exactly what they wanted. Kimbo delivered ratings all the way until the end.
Kimbo Slice’s staying power is historical in the North American MMA scene. Nobody else came close to the television ratings Kazushi Sakuraba drew in Japan, often in the 15-to-20 million viewership range. As a consistent television attraction, Kimbo Slice ranks first in North America and second globally as a ratings king in modern day MMA. He made himself, his promoters, and undercard fighters on his events a lot of money.
What a surreal scene it was on ESPN TV Monday night with the top two stories involving Kimbo Slice’s death and Ariel Helwani’s media pass fight with UFC management.
“Miami to the bone, fighter to the end. The first viral sports person.” — Dan LeBatard
The Ariel Helwani dilemma: Lawsuits & informants, not protests or unions, is how to fight UFC media policy
By Zach Arnold | June 6, 2016
UFC has profited yuge from their media tactics. It got them ESPN. The media has a 6% approval rating. It will worsen https://t.co/OSTUOllmwJ
— FightOpinion (@FightOpinion) June 5, 2016
There are two different stories coming out of UFC 199. In the world of general sports fandom, UFC 199 was a great event with Michael Bisping accomplishing his lifelong dream of becoming a UFC champion. In the world of general sports media, the UFC banning Ariel Helwani for life after he scooped UFC PR on Brock Lesnar’s return to MMA for a fight at UFC 200 is a big scandal.
In a Yahoo Sports article published on Sunday event, Helwani claimed that Dana White accused him on nearly ruining UFC’s deal with Lesnar because Lesnar was upset that the news got out early. Does this mean Dana White allegedly accused Helwani of potentially interfering with UFC’s prospective economic advantage by doing his job as a journalist?
If this wasn’t so laughable, I’d shed a tear. Regrettably, Helwani’s employer (SBNation) MMA Fighting released a short, terse statement regarding Saturday night’s incident. I give SBN the benefit of the doubt in terms of needing to do their own independent investigation to find out all the details as to what happened. I still believe that they should have stood up more aggressively on behalf of the face of their MMA web site.
Media outlets such as the CBC, the Washington Post, Deadspin, and Pro Football Talk have ran stories pushing back against the UFC for what they allegedly did to Helwani. NFL personality Rich Eisen questioned why UFC would go this far given that Helwani has an audience that supports their product. It’s great to see this kind of response but it’s about 10 years too late and will largely be chalked up by UFC’s rabid fan base as a case of the media doing what they do best — talking about each other and how important they are.
The UFC has managed to pull off a feat that very few sports or entertainment enterprises could ever do. They manage to get the big media entities like Fox Sports and ESPN to grovel at their every step while maintaining media control like an entertainment property such as WWE. They get the best of all worlds with their terrible behavior but it’s absolutely calculated to perfection. UFC doesn’t need writers to carry their water. That’s a mindset stuck in 2000. UFC is making hundreds of millions of dollars doing what they’ve always done. The price of “media” admission to a UFC event is a contract of sorts that you will do whatever they tell you to do in exchange for not having to pay for a ticket.
From UFC’s vantage point, any media member who doesn’t do what they say is in legal violation of the contract of getting a media pass. It’s purely a business transaction. I’m surprised UFC hasn’t sued media writers yet for breach of contract.
There is now reportedly an allegation that UFC supposedly “ordered” Fox to fire Ariel Helwani. That’s a very serious accusation to make. If it’s substantiated, Ariel must pursue a lawsuit for interference with contractual relations. If it’s unsubstantiated, UFC could easily pursue defamation options against Ariel. The clock is ticking. If the statute of limitations runs out, Ariel will forfeit any legal or moral right to complain about what supposedly happened to him. If he chooses to sue, however, he likely will be able to find an attorney who will take the case on contingency given a) the parties involved are high-profile and b) the potential defendants involved have a lot of money.
What UFC did to Ariel Helwani on Saturday night was clearly a signal that they do not fear him or his employer. They loathe his presence and find him irritating but they do not fear legal repercussions. This must change in the future.