By Zach Arnold | April 15, 2014
Jon Jones trended #1 on Twitter during MLB’s Jackie Robinson day for the wrong reasons
The ever-pressing conundrum in sports: the guy that has all the talent in the world and great sporting judgment but lacking in complete self-awareness outside the sporting venue. What do you do?
As a promoter, Jon Jones is a dream athlete. Unstoppable. But getting in a DUI accident with babes, being evasive when it comes to wanting to fight opponents, and quicksanding yourself with stupid comments is a good way to build an artificial glass ceiling that prevents you from becoming a mainstream sports draw.
In case you all missed it, Jon Jones may or may not have derided homosexuals and called an MMA fan a "fag" multiple times on Instagram.
— CagePotato.com (@cagepotatomma) April 16, 2014
As you would expect, and rightfully so, there was panic. Bloody Elbow took note of both denials from Jon Jones & his representative Malki Kawa in regards to responsibility of such comments being made on Instagram. He lost his phone. Minutes after the questionable remarks online were made, a photograph of Jones was published online.
Jon Jones, homophobing so hard the dude had to change his phone. Good PR spin though. +100 points to @malkikawa.
— MiddleEasy (@MiddleEasy) April 16, 2014
Lots of people do stupid things. But my first thought when I heard the possibility of his phone getting lost was…
I would reckon that a male stealing Jon Jones' phone would be more interested in his list of babe contacts than signing onto Instagram.
— FightOpinion (@FightOpinion) April 16, 2014
The timing is always unacceptable to make homophobic remarks, but juxtapose this dust-up on Tuesday with this note from writer Marc Raimondi:
Oddly enough, I asked Jon Jones just yesterday if he thought the UFC was ready for a gay male fighter. He preferred not to comment.
— Marc Raimondi (@marc_raimondi) April 16, 2014
In the fight business, the speech police generally don’t get results. Look at all the past remarks of Bernard Hopkins and people gush over him more than ever. Look at the legion of Nick Diaz fans. However, that’s not to say that there isn’t an impact being made when Jon Jones displays questionable judgment. The impact is that the UFC may label him as unreliable in terms of giving a full marketing push when his in-cage talent is 100% deserving of a major ad campaign. We’re days away from his fight with Glover Teixeira and all people seem to talk about with Jon Jones is what mistake he’s making next.
I don't know what's worse, the fact the UFC doesn't give its fighters free Fight Pass accounts, or the fact Jon Jones won't spend the $9.99.
— Mike Bohn (@MikeBohnMMA) April 12, 2014
A lost phone. A cat that was on the loose. A missing UFC Fight Pass subscription. Waffling on desire for random drug testing for all opponents. And a whole lot of missing common sense. As with all athletes who have access to social media, their weaknesses get exposed in a hurry.