By Zach Arnold | September 12, 2013
The trend is your friend. So is having everyone parrot your PPV sales pitch, whether they get paid or not to do it. Celebrities & athletes with a whole lot of followers.
— Floyd Mayweather (@FloydMayweather) September 13, 2013
Notice a trend? You will now.
— Bryce Harper (@Bharper3407) September 13, 2013
— Mike Trout (@Trouty20) September 13, 2013
— Mark Cuban (@mcuban) September 13, 2013
— Rodney Jerkins (@RodneyJerkins) September 13, 2013
— FLO RIDA (@official_flo) September 13, 2013
— JALEN ROSE (@JalenRose) September 13, 2013
— Jamal Crawford (@JCrossover) September 13, 2013
— Dez Bryant (@DezBryant) September 13, 2013
— Chad Johnson (@ochocinco) September 13, 2013
— Kevin Durant (@KDTrey5) September 13, 2013
— Paul George (@Paul_George24) September 13, 2013
— M A L L Y M A L L (@MallyMall7777) September 13, 2013
At least one person asked the obvious…
@MarkJackson13 question for you coach, did shotime incentivize you in any way to say this or just a coincidence?
— Bobby Isaacson (@bobbyisaacson) September 13, 2013
Perhaps the UFC & Fox may take a page from this marketing playbook for future shows.
If you’re curious about the financing of the Floyd Mayweather/Canelo Alvarez fight, check out Jonathan Snowden’s article about Golden Boy & Showtime having to come up with $60 million dollars to pay the two fighters by Monday. What’s also interesting to note from the article is the discussion about Golden Boy running 100 fights a year and how volume is where they make money on the margins. That’s topical given the recent news about the TV tax situation in California.