By Zach Arnold | January 29, 2009
So, Bloody Elbow is pushing a story that Affliction wants to make peace with UFC and that the MMA operations will soon be finished. Naturally, it’s curious that this type of ‘inside’ news would be broken on a blog as opposed to one of the independent sites (Sherdog, MMA Weekly, etc.)
The poster on Bloody Elbow, ‘mmalogic‘, is being pushed as a credible source on past MMA stories. As you will note from comments posted last September on Bloody Elbow, site readers over there started connecting the dots in regards to who the poster is.
What makes this interesting is that by leaking claims that Affliction wants to wave the white flag in terms of no longer competing with Zuffa that it all but eliminates any sort of leverage Atencio might or might not have if he is in fact doing this.
It’s no secret that Zuffa employees read message boards, blogs, etc. What is interesting is whether or not more and more UFC employees will start using blogs to manipulate the message they want the public to hear. The organization already has friendly broadsheet media outlets that aren’t willing to push back against them, and then you add on the generally UFC-safe Yahoo Sports coverage team, and what you end up with is a pretty sophisticated strategy to influence both hardcore and casual MMA fans.
If Zuffa employees are taking a more active role in blogs, then it certainly signals a rise in the way MMA blogs will be used as communication outlets for UFC, WEC, etc. and perhaps astroturfing in the future.