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Quote of the Week – Jon Wertheim on ‘Blood in the Cage’
By Zach Arnold | February 13, 2009
He has been making the media rounds this week to do PR for a new book he wrote. The New York Times recently interviewed him. Wertheim was asked when he felt the tide was turning on UFC becoming a mainstream sport in the States:
But, as much as anything, it was the anecdotal evidence that convinced me this wasn’t the new Roller Derby or XFL. I’d talk to college kids and more of them knew Chuck Liddell than knew Albert Pujols. I’d walk by karate dojos — even here in Manhattan where M.M.A. isn’t even sanctioned — and see signs: “We offer mixed martial arts training.” When I started the book, time and again I’d talk to people and cautiously explain that my project was on M.M.A., mixed martial arts, this new sport that… and they’d cut me off: “I love the U.F.C.! Think Georges St. Pierre could go up to middleweight to fight Anderson Silva?”
Places to buy the book: Amazon, Barnes & Noble, Houghton Mifflin
Topics: Media, MMA, Zach Arnold | 1 Comment » | Permalink | Trackback |
“my project was on M.M.A., mixed martial arts, this new sport that… and they’d cut me off: “I love the U.F.C.! ”
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