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Archive for September, 2014

UFC discovered the hard way they’re not a #1 priority on Fox against a major sporting event

Monday, September 29th, 2014

October will be light for activity on UFC’s fight schedule but most of the names on the fight cards will be unrecognizable to casual fans.

The state of the MMA union after UFC 178 (w/ audio discussion)

Saturday, September 27th, 2014

Those bullish on a return to momentum in the MMA scene pointed to UFC 178 in Las Vegas as a real launching point for big fights in the next six months. Are those prognosticators correct? Fight Opinion Radio discusses what we’re bullish (and bearish) on in regards to the MMA scene heading into 2015.

You can sell a lot of things as a Mixed Martial Arts promoter, but selling tickets today is the hardest

Wednesday, September 24th, 2014

If you’re wondering why there isn’t a rush of money marks in the MMA business, there are many reasons why rich people are staying away from “investing” their cash on a volatile joy ride.

Even after Nevada political lifeline, Jon Jones still manages to screw up the PR

Tuesday, September 23rd, 2014

Jon Jones is the classic idiot savant. A savant in the UFC cage and an idiot outside of it.

UFC wanted to become like FIFA. They now have Sepp Blatter’s social street cred without FIFA’s $

Friday, September 19th, 2014

The shit hit the fan for the NFL & Roger Goodell with an ill-fated New York presser on Friday. The UFC was lucky because the shit hit the fan for them on the same day with fighters Thiago Silva & Anthony Johnson.

The Ultimate Disservice: TUF 20 115 pound all-female edition, so far, is a bore

Thursday, September 18th, 2014

So far, so boring. The first two episodes of TUF 20, the all-female edition of The Ultimate Fighter, is less than impressive in portraying top female MMA fighters as the natural stars they are & should be in the UFC.

Andrei Arlovski knocking out Bigfoot Silva perfectly symbolizes UFC’s 2014 campaign

Saturday, September 13th, 2014

It was karmic justice to see Andrei Arlovski knock out Bigfoot Silva on a UFC Brasilia card that Zuffa wanted fans to pay to watch on an internet stream. It perfectly symbolizes what is exactly wrong with UFC right now.

After Goodell meltdown, UFC/Bellator must establish policy for domestic violence cases

Wednesday, September 10th, 2014

If Roger Goodell’s meltdown in mishandling the Ray Rice domestic violence case doesn’t shock Lorenzo Fertitta & Dana White into creating a coherent policy of dealing with talent involved in domestic disputes, then nothing will ever serve as a Come to Jesus moment.

Fight Opinion Radio: Will Spike TV’s 2005 MMA marketing playbook win fans over a decade later?

Saturday, September 6th, 2014

Sean Wheelock, voice of Bellator MMA on Spike TV, stopped by to talk about his new book with UFC founder Art Davie and also to talk about Bellator’s new creative direction. Sean thinks the MMA audience can and will grow. Is he right?

Spike TV goes all-in with a pro-wrestling vision to battle UFC & Fox Sports in the MMA space

Friday, September 5th, 2014

The UFC wanted to go head-to-head against Spike TV and Bellator. They got their wish. The battle lines have been drawn and the creative direction of both companies could not be any clearer.

The current zeitgeist for UFC, Bellator, and what Sean Wheelock says is missing: fun

Thursday, September 4th, 2014

Bellator MMA commentator Sean Wheelock says that Scott Coker has a chance to inject some “fun” into an MMA scene where fans are fatigued by UFC’s one-size-fits-all approach to matchmaking.

A preview of UFC vs. Bellator in Connecticut and UFC’s busy September schedule

Monday, September 1st, 2014

The UFC cannot stop itself from running four more cards this month. And their aggressive move to run against Bellator in Connecticut on the same night is quite a message to send.