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Pre-suading the public for full blown WWE/Fox Sports, UFC/Amazon marriages

By Zach Arnold | February 28, 2018

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It doesn’t take a genius to see how the following two stories are interconnected:

I hate to say I told you so. OK, no I don’t. About a marriage between Amazon and UFC? I think it’s a great business move by all parties involved.

I also think a marriage between Vince McMahon and Rupert Murdoch makes great sense for 2019. I still believe that we will eventually get a deal between UFC & Fox Sports but it will be a slimmed down agreement with more exposure on Amazon to hedge the bets. UFC helped launch Fox Sports 1 but FS1 is a treadmill channel — running a lot but heading nowhere. It needs weekly WWE programming. You can do weekly WWE. Weekly UFC is a killer.

All of this news sounds good to me. The return of Brock Lesnar to UFC? Boring, but predictable. WWE got Ronda Rousey. Conor McGregor learned his true marketing value.

Jon Jones sabotaged his career and continues to demonstrate that he has learned nothing. California did the minimum they could do but you can’t rip the athletic commission too hard because it’s really the UFC’s call as to whether or not USADA will finish the job. Even TMZ Sports was dumping on Jon Jones yesterday. I felt bad watching Howard Jacobs, the attorney for Jon Jones, at Tuesday’s AC meeting. It was like watching Ben Brafman deal with Martin Shkreli in public. How many more bites out of the apple can you get? UFC can’t build their business plan around Jon Jones any more. It’s time for fresh media deals to build a new group of aces.

Topics: CSAC, Media, MMA, Pro-Wrestling, UFC, WWE, Zach Arnold | 1 Comment » | Permalink | Trackback |

One Response to “Pre-suading the public for full blown WWE/Fox Sports, UFC/Amazon marriages”

  1. Overeem ate my horse says:

    Back of the bus black fighters.
    DJ most likely wanted to get paid same as whitey aka TJ, but poppa dana aint shellin out no farrari money for the hardest working sob in the sport.
    T-wood wants that Diaz fight but poppa dont want to pilfer the connor piggy bank for Diaz or a fighter who actually defended 4 times in a year!
    Unless you’re a total a$$ kisser like DC, or a media mirage representing an entire foreign country, your black ass is gettin smeared, constantly.
    Has dana or ari said anything nice this year about the hardest working champions?
    T-wood is F!@#&$G training the biggest @%#$&!) money maker in boxing history for a potential UFC fight and Dana is calling him a liar and putting on an interim belt?!?!?!!
    Those sleaze bags making previous champions fight just one month after getting KTFO to ruin them for other organizations once their ufc contract expires…shame on them!


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