By Zach Arnold | April 17, 2016
I often use the word Pyrrhic when discussing combat sports. It means winning a battle but losing the war. Short-term thinking. There’s a lot of reckless behavior in combat sports. You get numb to it.
The perfect definition of Pyrrhic is booking Kimbo Slice in London after he got busted by the Texas Athletic Commission for steroids while nearly killing his opponent in the process. Addendum: Yes, of course, an awful weight cut and bad fight shape contributed mightily to Dada 5000’s health scares.
The perfect definition of Pyrrhic is a promoter and a television network continuing a relationship with a Japanese promoter who was tainted by a negative media campaign as a front man for questionable business dealings and scrubbing such history from your own TV network’s archives.
In a regular sports journalistic setting, a sports promoter pushing a drug-busted carnival act while freely associating with a business partner that your rival’s investigators labeled as “not a suitable character” would be poisonous. In combat sports, media writers will glorify such behavior. It does not mean that such behavior getting a free-pass is good. It’s self-destructive.
By booking Kimbo Slice and promoting him for a London fight in July, Bellator is daring the Texas Athletic Commission to suspend Kimbo before his July fight. If Texas does nothing, Bellator will promote the fight as planned. If Texas suspends him, Bellator has the option to either keep the fight going or yank it if the political heat becomes too great. On paper, this looks like a no-lose situation. Logically, it looks incredibly stupid and a no-win situation. We’re talking about promoting Kimbo Slice vs. James Thompson in 2016 while fighters like Will Brooks are on the sidelines.
Scott Coker & Spike TV just handed public relations gifts to both the Texas Athletic Commission and to UFC. They made Texas – Texas! – look like responsible adults. Or maybe not…
90 day suspension for anabolic steroid and elevated level of testosterone is a complete joke https://t.co/bDTF7PsTel
— Jason Floyd (@Jason_Floyd) April 18, 2016
And pushing drug-busted Kimbo Slice makes UFC’s recent fighter suspensions of individuals such as Yoel Romero & Lyoto Machida more legitimate. UFC took the financial hit and suspended fighters who failed drug tests. Spike TV & Scott Coker went in the opposite direction. Bellator chose a Pyrrhic victory. They’ll be promoting the useless carnival fight while sending the subliminal message to fighters that they’re the place to be if you want to not get punished for doping. Fighters First, right?
The message from Spike TV is clear to MMA fighters who are using performance drugs: we’re open for your business.
There won’t be much media pressure right now on the parties involved because most combat sports writers care more about access rather than any other life principle. Tell a story, sell a fight, live the dream. That could very well change once Bellator and Spike TV start doing business in New York and have to answer questions from legitimate media outlets as to why they are booking the drug-suspended Kimbo Slice and doing business with a person like Nobuyuki Sakakibara.
If Scott Coker & Spike TV were the NHL & NBC, NBA & ABC/Turner, or NFL & Fox/CBS/NBC, there would be a five-alarm media fire right now about what’s going on with Kimbo Slice. If the media pressure ratchets up, we’ll find out very quickly if Bellator is willing to die on a hill to defend a business relationship with a person like Nobuyuki Sakakibara. At this point, the only thing Sakakibara offers is an occasional event for booking Bellator fighters in Japan. That’s about it.
As for booking drug-suspended Kimbo Slice in London, it’s awful timing given what recently happened in Ireland with fighter Joao Carvalho. The British tabloids will not be as charitable & forgiving as their American counterparts to Bellator. Hope it’s worth it to the suits at Spike TV.