By Zach Arnold | January 26, 2015
UFC’s luck and planning has gone swimmingly so far in 2015. Sure, they’ve caught a few breaks along the way, but it’s a hell of a turnaround from the last couple of years. They just better pray that injuries don’t derail this current gravy train. Conor McGregor is now a full-blown ace. They just better hope that Jose Aldo doesn’t destroy him.
Somehow, they’ve managed to turn the Jon Jones cocaine fiasco into a marketing ploy. Did UFC & Fox intend of creating a campaign to make Jones more sympathetic? I don’t think it’s possible to make Jon Jones a sympathetic figure, but you can certainly sell the fact that he’s as flawed outside the cage as he is perfect inside the cage.
Unless Nevada’s athletic commission was going to suspend a fighter for cocaine usage, I never understood why they tested for it in the first place. Either it’s performance enhancing or its not. The message sent to the general public is that it’s not performance enhancing. For most fight fans, fighters engaging in recreational non-steroid drug usage isn’t a big deal. Jones won in dominating fashion over Cormier and became a GSP-level star in terms of power of attracting the attention of the general sports fan.
Faced with a choice of either Alexander Gustafsson or Rumble Johnson as the next challenger for Jon Jones, both guys presented interesting challenges for Jones and still do. Headbutt or not, Rumble blasted Gustafsson on home soil and has managed to go from WSOF guy to UFC title contender within a year. His personal life has had its ups-and-downs but I don’t really expect many fans to walk away from watching JJ/Rumble at all.
Gustafsson was and is JJ’s kryptonite due to his size advantage. That won’t go away any time soon. You have to feel bad for the guy given that he probably should have gotten an automatic re-match against Jones. Instead, he’ll have to face Daniel Cormier in a very difficult fight. For UFC, it’s a lot easier to sell a JJ/Gustafsson rematch in terms of competitiveness than a JJ/Cormier fight.
Who knows what may pop up in the news between Jones and Johnson as far as personal matters are concerned but marketing the fight itself is going to be a ridiculously easy sell no matter how much Jones is favored to win.
You have to think that Anderson Silva vs. Nick Diaz this coming weekend will draw well on PPV. Then again, my expectations of drawing well are around 400,000 buys. Anything over that is gravy. Nick’s a 3-to-1 underdog but he attracts fans that other fighters do not. Plus, there’s the intrigue of how Anderson Silva will look and whether or not he can still take hard punches. Will Nick be able to put together a myriad of punches to soften him up and get the proverbial kill shot? Unless Anderson clowns around or rides the Condit bicycle for five rounds, this should be a fun fight to watch.
After the Vegas show, you’re looking at Ronda Rousey doing her thing at the Staples Center in late February. Business is reportedly excellent for that event.
As if things couldn’t look rosier to start this year’s UFC campaign, they ended up with the biggest better-late-than-never Christmas gift in New York state Assembly boss Sheldon Silver getting arrested and now divesting his leadership role to a committee of five hand-picked pols. As the Feds continue to push against Silver, the door will open for MMA legislation to actually get passed in the state. UFC running at Madison Square Garden in 2015 would fulfill one of the company’s biggest dreams. It would also make their current lawsuit in New York all but a moot exercise.