By Zach Arnold | July 25, 2013
The buzz of the day comes from Damon Martin’s report that Rampage Jackson and Roy Jones Jr. will have a boxing match at the end of the year. The man who couldn’t outbox Ryan Bader while being bloated on testosterone apparently thinks he can beat Roy Jones in a fight. MAIN EVENT MAFIA. Maybe Kurt Angle will show all those bums in MMA what the business is.
Bjorn Rebney is the Isiah Thomas of MMA executives. #SportsReferences
— Matthew Roth (@MattRoth512) July 25, 2013
Bjorn Rebney apparently can’t contain his urge to go back in revisiting his boxing roots. I’m not sure Sugar Ray Leonard can say the same thing about Bjorn?
Just keep in mind. Nick Diaz was gonna box Jeff Lacey. A lot of things that get talked about never actually happen.
— FrontRowBrian (@FrontRowBrian) July 25, 2013
The deal Nick Diaz had in place was with Don Chargin. The reported deal in place with Rampage & Roy Jones involves Viacom. Quite a difference.
Interesting part of that story is that even after the loss, UFC still wanted to use Roy Jones Jr to fight Silva. Plans now changed? #mma
— MMA Supremacy (@MMASupremacy) July 25, 2013
As long as Colonel Bob Sheridan is doing the play-by-play on PPV, I’m sold. If Viacom wants to flush down their financial investment down the drain, let’s throw a party and watch yet another TNA prospect (like King Mo) get embarrassed on the network.
While everyone is distracted by the prospects of this freak show fight, ESPN was dropping a bomb with the latest from the Biogenesis drug scandal that has gripped baseball.
How many MMA names will come out on this next Biogenesis list? This is a wacky story. http://t.co/B4Dv58PD1z
— Steve Cofield (@stevecofield) July 25, 2013
@MMASupremacy If it's like the Carwin situation, nothing will ever be said about it.
— Jonathan Snowden (@mmaencyclopedia) July 25, 2013
Jonathan is right on this account. The Shane Carwin drug story got little traction with the masses. However, there are a couple of different elements at work here should a big MMA name get exposed in the Biogenesis scandal. This tweet will explain:
I bet UFC is interested in which MMA fighter(s) are caught in Biogenesis drug scandal. Fox Sports 1? Not so much. No 'jockularity' or 'fun.'
— FightOpinion (@FightOpinion) July 25, 2013
The two factors to pay interesting attention to: 1) ESPN’s coverage. Clearly they have their heavy-hitters on the story with TJ Quinn and Quinn is a bulldog. He will not go away silently. As long as you have a compelling hook like Alex Rodriguez, the story will get attention. If the MMA name(s) are small fish, nothing to fry. If they’re big names, however, look out.
Why would ESPN have incentive to go balls-to-the-wall?
New AA – Outside the Lines at the front of Biogenesis reporting, but does anyone care? http://t.co/Wjjora72fn
— Awful Announcing (@awfulannouncing) July 25, 2013
2) Fox Sports 1 is ready to launch. The UFC is one of their high-profile coveted sports properties in getting the network launched as a serious contender in the American sports media landscape. And before the channel even launches, network executives are mocking ESPN for covering drug scandals in sports and marketing FS1 as a network all about ‘fun’ and ‘jockularity,’ which translates to “Best Damn Sports Show Period 2013.”
I felt better about Fox Sports Live before this conference call. Feels way too much like Best Damn Sports Show, Period. But long way to go.
— Richard Deitsch (@richarddeitsch) July 25, 2013
The question I posed in my article on FS1 is what will they do when a scandal hits the UFC. If FS1 doesn’t cover any scandals with appropriate reporting, it will leave the door wide open to ESPN’s investigators to go for blood. Will FS1 be smart enough to realize that they’ll need to cover serious scandals with serious reporters or will they intentionally (and egotistically) leave themselves vulnerable to outsider attacks that will damage their credibility?