By Zach Arnold | September 17, 2010
Check out the cast of characters involved in CAMO (the new group attempting to run California’s amateur MMA system). Turi Altavilla from the PRIDE days is involved, and of course Jeremy Lappen is behind all of this. Yes, Jeremy Lappen of WFA and Elite XC fame.
Gareth A Davies has the scoop on who will be at the big UFC Fan Expo in London for the UFC 120 event.
ABC7 in Denver has a bizarre story about a distressed man at a Aspen hotel who claimed he was “a UFC fighter” and ended up getting tased by police. But there’s more to the story and you have to read it…
Urijah Faber will appear at the Sacramento UFL game on Saturday (9/25).
The match-ups for Bellator’s 115-pound women’s tournament are… Megumi Fujii vs. Lisa Ward and Zoila Frausto vs. Jessica Aguilar. I know there are some detractors of women’s MMA on this site, but even those critics can agree that none of the women’s fights are as bad as watching a Cole Konrad MMA fight these days.
A recalibration is needed for UFC on cable television
The Nate Marquardt/Rousimar Palhares show drew a 0.9 cable rating, which is exactly in line with what it should have drawn given the lack of star power on the card. The August 1st event with Jon Jones and Vladimir Matyushenko drew a 0.8 rating on Versus. WEC ratings on Versus are tanking. Urijah Faber is the only drawing card for WEC at this point.
The truth is that UFC is having some rough patches right now in terms of making new stars and they better figure out a new, detailed, creative way of reutilizing their current television properties to create new stars by giving fighters more exposure on the right platforms. It sounds simple, but it’s not. It’s clear that UFC’s brand strength gives them about a 1.0 on cable (and TUF is around a 1.2-1.3 rating for a floor). The company needs to change its vision on how they make new stars and, more importantly, not only how many shows they run but the type of production values (both live and on television) that they use. If you watch a UFC show in 2010, it’s the same on TV as it was several years ago. (WWE is even worse – it looks like they have been stuck on autopilot for the last decade.) Change is needed on many fronts and in order to implement change, the production crew that works for Zuffa needs some time to breathe in order to come up with a new game plan. When you run as many shows as UFC is running, nobody really has any time to recalibrate their operations — it’s just one show after another while struggling to catch your breathe. The oversaturation of product, both on PPV and on cable television, is playing a role in all of this. Not a dramatic one (yet), but certainly it is playing a role.