The 5.46 million and it’s accompanying rating is the AVERAGE of viewers over the time period…so the idea that it was made up of a completely false measurement of grey-haired newsies is laughably incorrect.

Yes 45, even if mmalogic told you so.

Mark, are you out of your mind? The number jump that happens/happened from 10:30 to 11 is what Fedor brought Saturday and what Kimbo brought in his two fights.

Are you out of your mind

At 11pm people tune in to see their local news on CBS. You’re aware that there is a show called simply “the news” and it runs every night at 11pm, right? Maybe in the little snarky cave you live in people don’t watch the news.

OMG I HAD NO IDEA! A television program that discusses events that happened in the last 24 hours? That’s an amazing idea, Roadblock! Man, if this program you speak of that I was fooled into thinking was an MMA program was really “the news” broadcasts awesome fights nightly I need to start watching! Currently I rely on The Onion for my news info.

What fight fan exactly do you think tunes it at 10:30, sees that Fedor isn’t on then flips back over at 11pm?

There’s a device called a remote control most homes have been equipped with since the early-80s. When something you don’t want to watch you push this button that changes the channel. And get this: you can push this other button that goes back to the channels you passed. So if you didn’t give a crap about the other 3 fights, as most people didn’t by all that was written about it, you can still see the program you want to see when you want to see it.

That just shows you don’t understand the fight business.

No. But it’s why you don’t understand the remote control business.

Incidentally this is why so many people watched Gina’s fight in May of ‘08. It was on right before Kimbo, but was on at the time when Kimbo’s fight would have gone on if the broadcast were on schedule.

Yeah it wouldn’t have had anything to do with being titillated a hot chick was fighting or anything. Guys would never want to watch that.

Either everyone’s an idiot, or Iole is a genius now.

Probably neither.

At 11pm people tune in to see their local news on CBS. You’re aware that there is a show called simply “the news” and it runs every night at 11pm, right? Maybe in the little snarky cave you live in people don’t watch the news.

What fight fan exactly do you think tunes it at 10:30, sees that Fedor isn’t on then flips back over at 11pm? That just shows you don’t understand the fight business.

Incidentally this is why so many people watched Gina’s fight in May of ‘08. It was on right before Kimbo, but was on at the time when Kimbo’s fight would have gone on if the broadcast were on schedule.

The last half hour of the original broadcast 10:30-11 is what Fedor brought in.

Then I guess those people tuned out because they didn’t like Fedor’s new dye job and were shell shocked that Brett Rogers is getting his skin bleached with Sammy Sosa at the Michael Jackson Memorial Clinic.

The only problem is that the current system doesn’t do any better a job of guaranteeing top guys fighting each other. It actually does a better job guaranteeing that they won’t.

And it’s not like he is taking on a really tough challenger either. This isn’t Souza or Lindland. He got to handpick the easiest named fighter possible.

Trying to justify this in any way is laughable….

BTW in the last few years the best are facing off in boxing fairly regularly. FMW is the exception, but he is his own story, and even then his last fight can be defended as he did fight a top ranked opponent.