Comments on: Will the Spike TV UFC PPV lead-in TV specials increase buy rates?

By: village1diot

village1diot — Sat, 17 Oct 2009 01:24:04 +0000

I don’t care as long as they keep doing it. Free MMA on TV is always a good thing. Especially if it is UFC.

By: Razorstorm

Razorstorm — Fri, 16 Oct 2009 16:41:33 +0000

I guess it is true they are trying to capitalise on the whole Kimbo situation but this is standard marketting.

Its no different than the fedor situation really

By: Mr. Roadblock

Mr. Roadblock — Fri, 16 Oct 2009 06:20:35 +0000

24/7 is done by the guys who do Hard Knocks, the NFL training camp show. It is the same format.

By: Alan Conceicao

Alan Conceicao — Fri, 16 Oct 2009 02:20:18 +0000

Fun note of the day: HBO will be utilizing 24/7 for Jimmie Johnson in preparation for the Daytona 500 next year. Its the first time the tool will be used outside boxing.

By: 45 Huddle

45 Huddle — Fri, 16 Oct 2009 00:55:19 +0000

2.8 Million Viewers for last week and this week. It was 2.9 Million for the 2nd week. So that seems to be the constant number when Kimbo isn’t being featured. Still way up….

I’ve given up on this season until the semifinals. Just nit good stuff….

By: Ultimo Santa

Ultimo Santa — Thu, 15 Oct 2009 18:21:01 +0000

Notice how TUF’s entire ad campaign now revolves around 30-second spots showing Kimbo Slice training, and the voice over saying “Maybe NEXT week he’ll be back! Will Kimbo get his chance to return?!”

And then a close-up of Kimbo saying “I’m ready to bang! Tage me in, man!”

At this point they’ve teased it so much that it will seem like a massive swerve if Kimbo DOESN’T fight on TUF again.

By: Leland Roling

Leland Roling — Thu, 15 Oct 2009 14:23:52 +0000

You could make some sort of quantitative dataset based on Nielson ratings within timespans. How many people went from watching the UFC 103 prelims to buying the UFC PPV in Nielson households?

I wonder if that’s possible for Nielson to see in those households. Obviously, it wouldn’t give you a highly accurate number, but you could take that number and use it against the total buyrate for UFC 103. I imagine it’s fairly low though.

By: The Gaijin

The Gaijin — Thu, 15 Oct 2009 13:33:05 +0000

Seeing as we’re a week removed – any word on last week’s TUF rating? I don’t think I’ve seen it reported anywhere…not that I’ve been looking really hard however.

I’m interested to see how the show is doing without the Kimbo push…I’m pretty intrigued by the rising tensions between Quinton and Rashad, though it’s kind of empty knowing that they aren’t fighting in the near future.

By: Did UFC 103 prove the efficacy of airing free prelims? - Fightlinker - MMA, UFC, and other funny fight crap

Wed, 14 Oct 2009 22:26:45 +0000

[...] to order said card). Some were critical of the relatively poor ratings garnered by the fights, but Zach Arnold sees it differently: Because the show did a 1.4 cable rating, which was labeled by various writers as [...]

By: Zack

Zack — Wed, 14 Oct 2009 17:50:29 +0000

Meltzer’s numbers definitely include Canadian PPV buys.

I agree on the smart pricing on UFC 107. Unfortunately, it’s not just small markets. It should be anything without a blockbuster main event. If they priced Staples like that I probably would’ve gone.

They should’ve learned their lesson from last time there when they had to paper 1/3 of the tickets. This is shaping up to be the same.