Gina is one of the worst interviewers out there. The girl is a walking “um, yeah, oh okay”.

Not to mention that no woman, in boxing or MMA has really been a draw to this date. Boxing has had a few women with potential, and none could do it. I don’t see how MMA would be any different. Until this is proven otherwise, I can’t see how people like Ultimo Santa can argue differently.

Many hardcore fans (I’d bet you included) laughed off Lesnar’s value to the UFC. Both McMahon and White agreed there was no cross-over potential for WWE/UFC fans.

One year later, Lesnar has been a f’ing cash machine. He hasn’t been on a PPV that’s posted less than 600,000 buys!

UFC 81 – Mir vs. Lesnar – 600,000
UFC 87 – GSP vs. Fitch – 625,000
UFC 91 – Couture vs. Lesnar – 920,000

Anderson Silva, the best P4P fighter on earth according to Dana White, does half that:

UFC 82 – A.Silva vs. Henderson – 325,000
UFC 90 – A.Silva vs. Cote – 300,000

So yes, Gina Carano could DEFINITELY bump a UFC PPV number significantly by bringing in her own fanbase and the casual viewer. But unless she’s promoted properly and given the chance, we’ll never know.

Ultimo Santa… You really think Gina could increase a PPV by 250,000? Or even 100,000?

Plus, as I said before…. She is one fight with Cyborg away from being an after thought. People love pretty ladies…. They don’t like seeing pretty ladies get KO’d.

You don’t know that. You can’t.

Let’s just say, hypothetically, that the UFC decided run Gina Carano vs. Whomever on a PPV. They send her on the interview circuit to do Regis & Kelly, late night with Jimmy Fallon, a bunch of magazine and newspaper interviews, etc.

Gina Carano ALONE could boost PPV numbers by 50,000 – 250,000 buys (?). Who knows? Unless Zuffa stops being sexist and allows women to compete in their organization, we’ll never know what she can achieve on the biggest stage.

In reality, if Gina in fact does land in WEC for a fight, we’ll get a better idea of her drawing power since they seem to be gaining popularity, but UFC is obviously the biggest litmus test.

I have zero doubt that Gina is a rising star.

American Gladiators on its worst day had double the ratings of EXC’s Lawler-Smith installment. Yahoo named her one of their 10 most influential women of 2008, she starred in the Fight Girls TV series on the Oxygen network, she is featured on the major video game Command & Conquer 3 along with Ric Flair and Randy Couture. She is also starring in the upcoming feature film Blood and Bone.

Danica Patrick is valuable no matter her skill as a race car driver. Whether she wins or not, she has value as a marketing icon. The difference between Danica and Gina is that Gina has had continued success in her sport.

There are people out there who cant name the UFC HW champ but they sure as heck know who Gina Carano is because they have seen her on TV, read about her in magazines, seen her in Maxim, etc…

Whether you like it or not, she is a star, and in my opinion is the best financial bargain in MMA today.

This is the real world and the fact of the matter is that an attractive female fighter is a bigger deal to mainstream America than most top level male fighters.

This comment section is proof enough. Zach and Sam are writing about her, people are talking and arguing about her. How many people are out there arguing about Jake Shields or Bigfoot Silva? Not that many.

As I previously stated, Gina is worth the money simply for the mainstream media attention she can bring to your product. A couple of appearances on late night talk shows and an interview on ESPN are worth far more, advertising wise, than the $100,000 we are talking here.

She is a star the media will cover and talk about more so than any available fighter save for Tito ortiz

Tito Ortiz – Wants TONS of money

Andrei Arlovski – Got tons of money.

Zuffa almost never loses guys for money reasons. So what you are saying makes no sense.