Comments on: The power of UFC’s brand online

By: Jeremy (not that Jeremy)

Jeremy (not that Jeremy) — Mon, 01 Dec 2008 21:45:19 +0000

Not with PR people, but I’ve generally found that emailing someone a few times a day about something is more likely to get it done than phoning them up and getting their voicemail.

Eventually they get sick of the emails.

By: FAN590 - Blogs - The Showdown » Blog Archive » St-Pierre - Penn II Mini-Series / Couture - Liddell IV on the rocks

Mon, 01 Dec 2008 18:06:42 +0000

[...] The power of UFC’s brand online [...]

By: Dave

Dave — Mon, 01 Dec 2008 16:20:49 +0000

Have you ever tried to have constructive things done via email with PR people? They forget easily or give quick, non-commital replies. If you get them on the phone you can usually bully them to get what you want.

By: Grape Knee High

Grape Knee High — Mon, 01 Dec 2008 16:14:18 +0000

The UFC is more popular than the WEC? SHOCKING.

By: Jeremy (not that Jeremy)

Jeremy (not that Jeremy) — Mon, 01 Dec 2008 14:27:47 +0000

Phone? Tried email yet?

By: Jeremy (not that Jeremy)

Jeremy (not that Jeremy) — Mon, 01 Dec 2008 14:27:00 +0000

“The flipside to the argument, however, is that Zuffa LLC has done a lackluster job of consistently building the WEC brand.”

I think it’s hard to deduce that the WEC brand hasn’t been built up from a comparison between a channel branded Versus and one branded UFC. You could say that Versus hasn’t tied it’s brand to their fight content as well as UFC has.

Seems to be working out to the liking of both parties though, given that they juiced up the number of events to 8 for 2009.

By: banter

banter — Mon, 01 Dec 2008 14:16:58 +0000

mma curmudgeon

Sounds like a staffing problem.

By: mma curmudgeon

mma curmudgeon — Mon, 01 Dec 2008 13:21:30 +0000

Here is part of the problem: I know a mainstream reporter who gets press credentials to major UFC events-and can’t get anyone from the WEC on the phone or even find out how to cover the events. It is ludicrously media unfriendly.

By: D.Capitated

D.Capitated — Mon, 01 Dec 2008 12:04:12 +0000

Its about creating fights that interest the public. The reason most WEC shows do IFL numbers is because frankly that’s about the quality of most WEC shows. Guys like Brian Stann, Carlos Condit, Jamie Varner, Rob McCullough, and so on simply are not elite fighters. No one respected those guys as champion of their divisions and for good reason.

By: IceMuncher

IceMuncher — Mon, 01 Dec 2008 10:06:32 +0000

Their “most viewed” page has a dozen videos with over a million hits, and a few in the 4-5 million range. Very impressive considering that they’re only hype videos, not actual fights.