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	<title>Comments on: UFC 91 &#8211; The PPV buyrate expectations game</title>
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	<link>http://www.fightopinion.com/2008/11/11/ufc-91-the-ppv-buyrate-expectations-game/</link>
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		<title>By: The Gaijin</title>
		<link>http://www.fightopinion.com/2008/11/11/ufc-91-the-ppv-buyrate-expectations-game/comment-page-2/#comment-54547</link>
		<dc:creator>The Gaijin</dc:creator>
		<pubDate>Thu, 13 Nov 2008 18:10:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.fightopinion.com/?p=2878#comment-54547</guid>
		<description>BTW - I do really hope this event does amazing business.

I&#039;m only arguing against this mantra that I continually see chanted across message boards that entertainment spending goes up during recessions (not completely true), therefore the UFC&#039;s business going to actually improve.  

There&#039;s way to many variables at play to make any type of definitive statement obviously, but the people who are making these claims like some kind of QED formula are living in a dream world.</description>
		<content:encoded><![CDATA[<p>BTW &#8211; I do really hope this event does amazing business.</p>
<p>I&#8217;m only arguing against this mantra that I continually see chanted across message boards that entertainment spending goes up during recessions (not completely true), therefore the UFC&#8217;s business going to actually improve.  </p>
<p>There&#8217;s way to many variables at play to make any type of definitive statement obviously, but the people who are making these claims like some kind of QED formula are living in a dream world.</p>
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		<title>By: The Gaijin</title>
		<link>http://www.fightopinion.com/2008/11/11/ufc-91-the-ppv-buyrate-expectations-game/comment-page-2/#comment-54545</link>
		<dc:creator>The Gaijin</dc:creator>
		<pubDate>Thu, 13 Nov 2008 17:31:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.fightopinion.com/?p=2878#comment-54545</guid>
		<description>&quot;The Gaijin,

A movie lasts 2 hours, and for a family of 4, it costs $40. So how long entertainment lasts is not an indicator.&quot;

TIME magazine just ran an article on the current economy and consumer trends - movies and entertainment spending is in the negative and the trend indicates that spending is moving even further into the negatives going forward.

How many families of 4 are watching the UFC?</description>
		<content:encoded><![CDATA[<p>&#8220;The Gaijin,</p>
<p>A movie lasts 2 hours, and for a family of 4, it costs $40. So how long entertainment lasts is not an indicator.&#8221;</p>
<p>TIME magazine just ran an article on the current economy and consumer trends &#8211; movies and entertainment spending is in the negative and the trend indicates that spending is moving even further into the negatives going forward.</p>
<p>How many families of 4 are watching the UFC?</p>
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		<title>By: D.Capitated</title>
		<link>http://www.fightopinion.com/2008/11/11/ufc-91-the-ppv-buyrate-expectations-game/comment-page-2/#comment-54542</link>
		<dc:creator>D.Capitated</dc:creator>
		<pubDate>Thu, 13 Nov 2008 17:01:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.fightopinion.com/?p=2878#comment-54542</guid>
		<description>Oh lord, 45. Did Lou Dibella take your lunch money? Sure, Manny&#039;s gonna retire soon and Floyd&#039;s really gone for good. You may be the only person to truly believe that.

HBO&#039;s boxing ratings are down? Examples? 

No younger fanbase? You mean like latinos? Or African Americans? 

Couture/Lesnar won&#039;t even do the big buys of Tito/Liddell II from 2 years ago. What would it prove?</description>
		<content:encoded><![CDATA[<p>Oh lord, 45. Did Lou Dibella take your lunch money? Sure, Manny&#8217;s gonna retire soon and Floyd&#8217;s really gone for good. You may be the only person to truly believe that.</p>
<p>HBO&#8217;s boxing ratings are down? Examples? </p>
<p>No younger fanbase? You mean like latinos? Or African Americans? </p>
<p>Couture/Lesnar won&#8217;t even do the big buys of Tito/Liddell II from 2 years ago. What would it prove?</p>
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		<title>By: 45 Huddle</title>
		<link>http://www.fightopinion.com/2008/11/11/ufc-91-the-ppv-buyrate-expectations-game/comment-page-2/#comment-54535</link>
		<dc:creator>45 Huddle</dc:creator>
		<pubDate>Thu, 13 Nov 2008 14:07:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.fightopinion.com/?p=2878#comment-54535</guid>
		<description>1. Boxing&#039;s big stars (RJJ, ODLH, &amp; FMJ), are all out of the big stage of boxing at the end of the year (if not already.  Boxing has not really replaced these stars.

2. With the exception of David Haye &amp; Chad Dawson, boxing has absolutely no potential stars above Welterweight.  And even these two guys are guarantees for selling big PPV&#039;s.

3. Manny being younger then Brock means nothing.  The guy has 50 fights in him.  No matter the age, typically even the best fighters only have so many big fights in them before a slowdown occurs.

I haven&#039;t said boxing is dead, but it continues to decline.  Free TV boxing is now basically non-existant.  HBO is seeing a decline in boxing ratings.  And both HBO &amp; Showtime are cutting their boxing budgets for next year.  Not to mention there is really no younger American fanbase watching this sport.

That spells trouble.  And when Couture/Lesnar does big buys, it will only show that the post-ODLH era of boxing will be bleak.</description>
		<content:encoded><![CDATA[<p>1. Boxing&#8217;s big stars (RJJ, ODLH, &amp; FMJ), are all out of the big stage of boxing at the end of the year (if not already.  Boxing has not really replaced these stars.</p>
<p>2. With the exception of David Haye &amp; Chad Dawson, boxing has absolutely no potential stars above Welterweight.  And even these two guys are guarantees for selling big PPV&#8217;s.</p>
<p>3. Manny being younger then Brock means nothing.  The guy has 50 fights in him.  No matter the age, typically even the best fighters only have so many big fights in them before a slowdown occurs.</p>
<p>I haven&#8217;t said boxing is dead, but it continues to decline.  Free TV boxing is now basically non-existant.  HBO is seeing a decline in boxing ratings.  And both HBO &amp; Showtime are cutting their boxing budgets for next year.  Not to mention there is really no younger American fanbase watching this sport.</p>
<p>That spells trouble.  And when Couture/Lesnar does big buys, it will only show that the post-ODLH era of boxing will be bleak.</p>
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		<title>By: D.Capitated</title>
		<link>http://www.fightopinion.com/2008/11/11/ufc-91-the-ppv-buyrate-expectations-game/comment-page-1/#comment-54534</link>
		<dc:creator>D.Capitated</dc:creator>
		<pubDate>Thu, 13 Nov 2008 13:58:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.fightopinion.com/?p=2878#comment-54534</guid>
		<description>Lesnar actually has to win the fight first. If he fails to do that, it throws a pretty big wrench into said future, doesn&#039;t it? Even then, its funny that boxing has &quot;no future stars&quot; when the guy fighting Oscar is a pretty decent draw himself and actually younger than Lesnar. 

But who likes facts? Blind assertions, that&#039;s the ticket!</description>
		<content:encoded><![CDATA[<p>Lesnar actually has to win the fight first. If he fails to do that, it throws a pretty big wrench into said future, doesn&#8217;t it? Even then, its funny that boxing has &#8220;no future stars&#8221; when the guy fighting Oscar is a pretty decent draw himself and actually younger than Lesnar. </p>
<p>But who likes facts? Blind assertions, that&#8217;s the ticket!</p>
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		<title>By: cyph</title>
		<link>http://www.fightopinion.com/2008/11/11/ufc-91-the-ppv-buyrate-expectations-game/comment-page-1/#comment-54532</link>
		<dc:creator>cyph</dc:creator>
		<pubDate>Thu, 13 Nov 2008 13:22:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.fightopinion.com/?p=2878#comment-54532</guid>
		<description>The whole point of this thread is about how entertainment tends to weather a recession best. Nobody is saying that it won&#039;t be affected. 

The future of MMA is not Coture but Lesnar. I would never expect a boxing fan on an MMA blog would understand that.

Damn, I broke my rule of not addressing you anymore.</description>
		<content:encoded><![CDATA[<p>The whole point of this thread is about how entertainment tends to weather a recession best. Nobody is saying that it won&#8217;t be affected. </p>
<p>The future of MMA is not Coture but Lesnar. I would never expect a boxing fan on an MMA blog would understand that.</p>
<p>Damn, I broke my rule of not addressing you anymore.</p>
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		<title>By: D.Capitated</title>
		<link>http://www.fightopinion.com/2008/11/11/ufc-91-the-ppv-buyrate-expectations-game/comment-page-1/#comment-54530</link>
		<dc:creator>D.Capitated</dc:creator>
		<pubDate>Thu, 13 Nov 2008 12:09:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.fightopinion.com/?p=2878#comment-54530</guid>
		<description>45 just loves to talk about boxing being dead. I mean, I don&#039;t know how a fight involving a 45 year old man could possibly prove without a shadow of a doubt the future of MMA, but you know, whatever. Then again, he still believes Floyd Mayweather&#039;s never coming back lololol.

As for a motion picture, again, gradients. Netflix costs $10-15 a month, and for those who are more into staying at home. PPVs are bought for viewing at home, whereas movies are an actual outing, not to mention that movies can be purchased on PPV.

This is all silly. Reading this, you&#039;d swear that no one in entertainment is going to be seriously affected by an economic slowdown. There&#039;s next to no evidence that this is the standard, but it should be assumed that this recession is different?</description>
		<content:encoded><![CDATA[<p>45 just loves to talk about boxing being dead. I mean, I don&#8217;t know how a fight involving a 45 year old man could possibly prove without a shadow of a doubt the future of MMA, but you know, whatever. Then again, he still believes Floyd Mayweather&#8217;s never coming back lololol.</p>
<p>As for a motion picture, again, gradients. Netflix costs $10-15 a month, and for those who are more into staying at home. PPVs are bought for viewing at home, whereas movies are an actual outing, not to mention that movies can be purchased on PPV.</p>
<p>This is all silly. Reading this, you&#8217;d swear that no one in entertainment is going to be seriously affected by an economic slowdown. There&#8217;s next to no evidence that this is the standard, but it should be assumed that this recession is different?</p>
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		<title>By: 45 Huddle</title>
		<link>http://www.fightopinion.com/2008/11/11/ufc-91-the-ppv-buyrate-expectations-game/comment-page-1/#comment-54523</link>
		<dc:creator>45 Huddle</dc:creator>
		<pubDate>Thu, 13 Nov 2008 06:29:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.fightopinion.com/?p=2878#comment-54523</guid>
		<description>The Gaijin,

A movie lasts 2 hours, and for a family of 4, it costs $40.  So how long entertainment lasts is not an indicator.

If Couture/Lesnar gets anywhere over 500,000 PPV Buys (which it will), boxing writers who are claiming the Hopkins/Pavlik buyrate on the economy will lose that arguement.  It will also show how badly boxing is hurting today.  No real big stars left.</description>
		<content:encoded><![CDATA[<p>The Gaijin,</p>
<p>A movie lasts 2 hours, and for a family of 4, it costs $40.  So how long entertainment lasts is not an indicator.</p>
<p>If Couture/Lesnar gets anywhere over 500,000 PPV Buys (which it will), boxing writers who are claiming the Hopkins/Pavlik buyrate on the economy will lose that arguement.  It will also show how badly boxing is hurting today.  No real big stars left.</p>
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		<title>By: Jeremy</title>
		<link>http://www.fightopinion.com/2008/11/11/ufc-91-the-ppv-buyrate-expectations-game/comment-page-1/#comment-54520</link>
		<dc:creator>Jeremy</dc:creator>
		<pubDate>Thu, 13 Nov 2008 05:09:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.fightopinion.com/?p=2878#comment-54520</guid>
		<description>I think it is going to depend on how much mainstream press this week.

Today&#039;s Video Blog had Dana being interviewed by the Wall Street Journal. IF they can get strong press this week, I  can see this doing 700k.</description>
		<content:encoded><![CDATA[<p>I think it is going to depend on how much mainstream press this week.</p>
<p>Today&#8217;s Video Blog had Dana being interviewed by the Wall Street Journal. IF they can get strong press this week, I  can see this doing 700k.</p>
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		<title>By: The Gaijin</title>
		<link>http://www.fightopinion.com/2008/11/11/ufc-91-the-ppv-buyrate-expectations-game/comment-page-1/#comment-54518</link>
		<dc:creator>The Gaijin</dc:creator>
		<pubDate>Thu, 13 Nov 2008 00:37:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.fightopinion.com/?p=2878#comment-54518</guid>
		<description>Rome hit a solid point on the head that I was about to mention as well - the UFC while attempting to stunt its rivals and increase exposure has created a bit of a precarious situation for themselves.  They have now created the expectation that there will be a free &quot;ppv-quality&quot; show almost monthly.  This may have the effect of pushing some of the people that consider buying the PPV&#039;s to not buy and wait on the free shows (UFN/UFC UK) or to catch the ppv from this month 3 months from now for free.

&quot;What about video games? Video games is about as recession proof as you can get. The games cost $60.&quot;

Sure they cost $60, but they&#039;re more of an &quot;investment&quot; (I&#039;m sure people that buy them might not look at them that way specifically).  They provide far longer than the 3 hour entertainment time than a PPV would.  Not to mention the on-line gaming capabilities and almost interactive movie level of experience - I think you&#039;d be able to convince a marginal gamer to spend $60 (or far less for 2nd hand) on the game a little easier than the marginal ppv buyer.</description>
		<content:encoded><![CDATA[<p>Rome hit a solid point on the head that I was about to mention as well &#8211; the UFC while attempting to stunt its rivals and increase exposure has created a bit of a precarious situation for themselves.  They have now created the expectation that there will be a free &#8220;ppv-quality&#8221; show almost monthly.  This may have the effect of pushing some of the people that consider buying the PPV&#8217;s to not buy and wait on the free shows (UFN/UFC UK) or to catch the ppv from this month 3 months from now for free.</p>
<p>&#8220;What about video games? Video games is about as recession proof as you can get. The games cost $60.&#8221;</p>
<p>Sure they cost $60, but they&#8217;re more of an &#8220;investment&#8221; (I&#8217;m sure people that buy them might not look at them that way specifically).  They provide far longer than the 3 hour entertainment time than a PPV would.  Not to mention the on-line gaming capabilities and almost interactive movie level of experience &#8211; I think you&#8217;d be able to convince a marginal gamer to spend $60 (or far less for 2nd hand) on the game a little easier than the marginal ppv buyer.</p>
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