And while obviously she drives for her own “team” (i.e. AGR) she still competes in/for the IRL. That’s like saying that someone isn’t an NFL player because they “play for” the Dallas Cowboys. If there was no league in existence she’d hardly just be out there “driving for AGR”.

So while it’s nice that Carano/Slice/Patrick can garner interest for themselves and their teams, but that says little for their ability to do things for the greater overall health and/or exposure of their respective “company” or sport.

It’s a nice attempt to play semantics to make your insult relevant, but it’s stupid any way you try to cut it.

Then pick a better subject next time.

I’m well aware of what Danica Patrick does, who she works for and her impact on mainstream press in racing.

Well, she never drove in CART, which no longer exists anyhow. She never drove “for” the IRL either. That might take an understanding of sports over pro wrestling to understand though, I suppose.

We’ll meet down at the speakeasy and toss down some gin and something while we ruminate on the subject.

I’m well aware of what Danica Patrick does, who she works for and her impact on mainstream press in racing.

Why don’t you try and bring somehow bring boxing politics into this though.

She does a great job for AGR. She’s really more a hanger on for why they’re investing millions on a series without any stable TV in the US, but she provides the sponsorship money. But if you’d like to continue talking about things you don’t know about….

The UFC has a weekly reality show on Spike that gets over a million viewers every Wednesday. Every regular viewer of that show is a guaranteed MMA fan. Their commercials for upcoming shows squarely hits the intended demographic. More importantly, they have a continuous presence. The advertisements play every week during every commercial break. The more they repeat their advertisements, the more likely the fans will remember the date, and the more anticipation they feel for the next upcoming show.

EXC is sending out commercials blindly. They dump them out there and pray that at least some of the viewers are interested enough to catch it. I see Danika Patrick on ESPN and late night talk shows, but I’ve never felt the desire to watch Nascar, so I imagine the same thing happens quite often when people catch Carano or Kimbo on these same shows. Also, the repetition isn’t there either. I imagine next Monday I’m going to hear a lot of my casual MMA viewing friends saying “Oh, I didn’t realize that the EXC show was last weekend” simply because the date hasn’t been ingrained into them enough.

Taking out ads on sites like myspace and youtube would probably be the best bet for them.