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Quote of the Week – Jay Larkin

By Zach Arnold | September 19, 2008

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In an interview/article with Sherdog:

With numerous signs seemingly pointed toward some sort of UFC acquisition [of the IFL assets], Larkin, who joined the IFL in March in the hopes of turning it around, said he’s still not sure if MMA is much more than a one-horse town.

“You don’t always know what you got till it’s gone. There’s a lot of lessons to be learned,” said Larkin, a longtime boxing programming executive with Showtime. “One of the things I tried to do was do it in a more professional manner. The bottom line is, I feel MMA is a one-organization industry. I think UFC has done a spectacular job of branding, and UFC has become synonymous with MMA. And there’s a couple of hangers-on now. Wall Street’s having a hard time right now. I’d like to see MMA flourish but I’m very skeptical.”

Topics: IFL, Media, MMA, UFC, Zach Arnold | 7 Comments » | Permalink | Trackback |

7 Responses to “Quote of the Week – Jay Larkin”

  1. 45 huddle says:

    Larkin is correct. It’s taking others a while to figure that out.

  2. Jeremy (not that Jeremy) says:

    I’m not sure that it’s a one-horse town as much as a one-stud herd.

  3. Jeremy (not that Jeremy) says:

    Looks like Rashad Evans has parlayed his victory of Chuck Liddell into a spot in a Microsoft Ad spot. It’ll be interesting to see which sponsors are on his shorts at the next event.

    http://www.dailytech.com/GatesSeinfeld+Ads+Uncertain+Microsoft+Turns+On+New+Im+A+PC+Ads/article13009.htm

  4. Jeremy (not that Jeremy) says:

    Youtube link to the ad in question:

    http://www.youtube.com/watch?v=MSiSIzXKMXw

  5. Ivan Trembow says:

    Larkin is a fool who has made his opinion clear of the ground game in MMA on multiple occasions (it reminds him of gay foreplay).

  6. zack says:

    I agree with Ivan…Larkin is clueless about the sport.

  7. Ivan Trembow says:

    By the way, the last line of my previous post wasn’t intended any kind of gay-bashing slur. Those were Larkin’s actual words (comparing the ground game to “gay foreplay”). Before that, he’d previously said something like, “Watching two men on the ground on top of each other doesn’t do anything for me.” Despite comments like these, Larkin consistently talks about himself and about the MMA industry as if he’s some kind of expert on the MMA industry.

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