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The InBev/Budweiser story and the MMA angle
By Zach Arnold | July 15, 2008
If you don’t know what I’m referring to, start here. Focus on this paragraph:
With the U.S. economy slowing, InBev might constrain spending on sports endorsements, said John Sweeney, director of sports communication at University of North Carolina’s School of Journalism. But the company must guard against competitors swooping in to buy any advertising space it abandons, he said.
After reading the AP article, check out what Darren Rovell had to say on the subject. Amy Robinson has further thoughts (so does MMA Payout).
Topics: MMA, Media, UFC, Zach Arnold | | Permalink | Trackback | Share This
It’s really sad to lose such an iconic and historical American company to a foreign investor. I think it’s time we really starting focusing on keeping American jobs and American companies here in the United States.
I’m a small business owner here in Saint Louis, and the economy nationally is hurting everyone - not this is definitely going to hurt at home. They have a website going I signed up at - http://www.boycottAB.com .. a forum to share your ideas and opinions on the InBev buyout and to encourage people to buy from locally owned & operated businesses’
Agreed. Support your local businesses. I avoid Wal-Mart as much as I can. With the economy being so bad, a lot of people think it’s a strange idea to not shop at the cheapest place in town.
I try to point out that they’re contributing to the current economical situation; above all they just want cheap prices now.
Robert, thats exactly what caught my intrest when I first heard the story on Fox News. For me, Bud has always been one of the quintessential all-American icon brands, like Coke and McDonald’s. And not only an American company but legendary and long-time family run one with the Busch’s.
It’s disappointing to see that after surviving prohibiton, the great depression, and over a century operation they somehow couldn’t or wouldn’t avoid a forgein buyout by any means.
Didn’t Coors merge with Molson 2 or 3 years ago? It’s not like the consolidation of the alcohol industry hasn’t been going on for a while now…
Not sure about Coors. But there has been a recent movement towards beverage industry accuisitions in the past few years. And not just specifically the alcohol sector. Coke bought the Glacaeu/Vitamin Water company, and Bud actually I think bought the Monster energy drink brands. But really nothing to my memory has been quite a large as this InBev deal.