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Affliction’s NYT ad buy campaign
By Zach Arnold | July 3, 2008
Couple of things that stand out about this…
1) I saw the ad while reading a political article on the NY Times web site.
2) It’s an ad that contains no PPV information whatsoever and simply an ad asking you to buy tickets. Even if the NYT is considered a ‘national’ newspaper in America, the fact is the majority of the readers are in… New York. The show is happening on 7/19 in Anaheim, California. Wouldn’t a direct ad buy in The LA Times or even the San Diego Union-Tribune make more sense?
Topics: Affliction, MMA, Media, Zach Arnold | 4 Comments » | Permalink | Trackback | Share This
i dont know. It seems like everybody is going to be putting the affliction ad campaign under a microscope. Whatever they do people are going to second guess it, even though they contracted a national ad agency to run it.
Well, the thing is, I think national TV spots would help. The fact that they had a Times Square Banner is ridiculous. Do you know how much that kind of ad space costs? I know for a fact that the Reuters board in Times Square costs about 50k for 30 seconds of video. I can only imagine a full ad pasted up on its own.
They run the same ad even on Japanese MMA magazines such as GONG and Kamipro, full backcover, without any TV information.
No one knows how to react…
The NYT website is a registered users site, right? They can target those ads to people in specific geographic regions.
Even if it’s not straight registration, it’s not difficult to determine where someone’s computer is based on a traceroute to their ip.