That is why they’re pushing Roger Huerta so much. For what it’s worth, when I went to the Strikeforce show, there was plenty of Mexicans rooting for Mexican fighters. The show survives mostly on the support of the local population and they are mostly Mexicans and Asians. Shamrock and Cung Le as premiere draws is no coincidence.

I am aware of what your saying. Boxing thanks that demo very much over the last decade. But it’s not like the UFC is invisible, or that Mexican’s live in an area of America where the UFC isn’t on TV. It’s been almost 3 years with the UFC on TV, and while I’m sure there are Mexican fans, shouldn’t they be here? I’d personally be much more excited over opening a region up to shows and TV then a demo I haven’t been able to hook yet. That demo seems still enamored with boxing, and I haven’t seen it targeted ad wise. In there an initiative anyone is aware of.

Lat thing. No offense Mike, because I understand where you are coming from, and it’s a perfectly valid point. But the reason i said what i did was because I have only read of people excited about MexicANS because Dana White talks about going to MexiCO. That’s why it was said.

That doesn’t mean that Mexico itself isn’t also on the radar though. UFC sees television rights fees there that are ripe for the picking, and holding shows in Mexico City or Guadalajara would help raise their profile.

First, I worry about how excited people get over Mexico. The economy is so bad there, and it should not be underestimated. CMLL, Mexico’s WWE wrestling promotion, owns it’s own Arena in Mexico City and runs every Friday night (talk a bout burn out). Up until recently they were getting sell outs of 18,000 many Fridays – and for 2006 they averaged over 12,000 for the year. The problem is tickets have to be very cheap for most people to afford them, as the exchange rate is horrible for taking revenue back to the U.S. It’s one of the reasons the WWE decided against expanding into that market this year. I’m not saying it can or won’t be done, just that i wouldn’t see that move as financial gold. Still, it’s good to get a foothold and brand name down there. MMA is very new to them.

The second is that while exciting fights and fighters are great, the way you make the big bucks is the casual fan. They’d need to hook people with personality, because I’m sure we’ve all had a million friends who are amazed by fights at 155, and like a fighter here or there, but they aren’t hooked. you have to drag them to something they enjoy once they’re sitting there.

Thanks so much to everyone for the good feedback and discussion on this topic. That’s not a final word, just wanted to get it out there.

I’m sure there are 600 other people who feel the same that you do.

HAHAHA, I was thinking, damn.. I ain’t never seen this before; now I know why!

“The question is, how much is it losing, and how long until UFC’s financial success slows down enough that they find WEC a liability. Which leads into the final point.”

Great point. However, the UFC is becoming more and more common among the 18(16)-34 year age demographic and over time the exposure will hit the tipping point. Also, posterboy Huerta, the good looking fighter who ate an illegal knee to a downed opponent, a bursting ball of energy that is Guida, and wrestled a tired Guido into domination! The Mexican demographic is huge, and as I said, the tipping point could be next year or it could be in 10 years but with advertising money on the rise, I think D-Dubya could pull some sh*t off. Think about it this way, the company, and most MMA companies, are not public for a reason. I think the reason is that the do shady business: under the table, maybe mafia, foreign investors, etc. It’s about time I write some good shiz.