Comments on: Dana White on CNBC

By: terrence halladay

terrence halladay — Thu, 29 Nov 2007 23:01:18 +0000

he also said “I lost 44 million dollars!

which I guess is true if he means the fertita’s lost 44 million dollars and then made it back many times over

By: Jeremy (not that Jeremy)

Jeremy (not that Jeremy) — Thu, 29 Nov 2007 13:32:56 +0000

CNBC isn’t an MMA promotion. They can call MMA ultimate fighting as much as they want. They can refer to ProElite as Ultimate Fighting if they want. It’s not a copyright infringement, it’s just non-factual reporting or bad editing.

I think you’re overstating your case on CNBC priding itself on being exactly right about everything. I’ve found it to be overwhelmingly the case that I know far more about any given industry that I’m actually interested in than almost any given Wall Street pundit or news organization. Specialization has it’s benefits.

By: Kev

Kev — Thu, 29 Nov 2007 06:57:45 +0000

Only fanboys care whether the know-nothing general public calls it ultimate fighting or mixed martial arts.

Sorry, there’s no nicer way to say it.

By: terrence halladay

terrence halladay — Thu, 29 Nov 2007 05:30:33 +0000

“Why does it matter that it was called “ultimate fighting”? That’s exactly how Zuffa wants everyone to refer to MMA and that’s how most non-fans know it.”

how about cuz they sue anyone who uses the ultimate fighting phrase while also trying to market it as a replacement for the mma phrase?

By: Zach Arnold

Zach Arnold — Thu, 29 Nov 2007 05:29:33 +0000

Why does it matter that it was called “ultimate fighting”? That’s exactly how Zuffa wants everyone to refer to MMA and that’s how most non-fans know it.

Focusing on the wrong target. The target is CNBC.

This is a network that has prided itself on getting every ounce of information on every market sector of every business in the world right.

And they call MMA ‘ultimate fighting’ like your local newspaper does.

By: Grape Knee High

Grape Knee High — Thu, 29 Nov 2007 05:26:34 +0000

Why does it matter that it was called “ultimate fighting”? That’s exactly how Zuffa wants everyone to refer to MMA and that’s how most non-fans know it.

You say “mixed martial arts” to random people walking down the street and they’ll think you’re talking about monkey-style kung fu.

By: Dukes

Dukes — Thu, 29 Nov 2007 04:08:37 +0000

Yes, and the Zuffa myth was in full effect. Eisner mentioned something like “…until you added rules to the UFC”. No mention of prior sanctioning in New Jersey, etc.

Will it ever end?

By: Brandt

Brandt — Thu, 29 Nov 2007 03:35:27 +0000

Anyone want to take bets on how long it takes the Zuffa lawyers to throw together a cease and desist?