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Dana White on CNBC
By Zach Arnold | November 28, 2007
By Zach Arnold
Tonight on CNBC, Dana White made an appearance on the Conversations with Michael Eisner show. Some of the focus of the interview was on UFC’s new Octagon pricy picture book. Watching the duo of Eisner and White together was quite the odd combination, but intriguing television to watch.
During the interview, CNBC aired a promo for a new show on December 13th called Ultimate fighting: From Blood Sport to Big Time. They did, in fact, use the term ‘ultimate fighting.’
Adam Swift has the latest on MMA being on American network TV. More thoughts on this topic here. Speaking of quality UFC programming…
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Anyone want to take bets on how long it takes the Zuffa lawyers to throw together a cease and desist?
Yes, and the Zuffa myth was in full effect. Eisner mentioned something like “…until you added rules to the UFC”. No mention of prior sanctioning in New Jersey, etc.
Will it ever end?
Why does it matter that it was called “ultimate fighting”? That’s exactly how Zuffa wants everyone to refer to MMA and that’s how most non-fans know it.
You say “mixed martial arts” to random people walking down the street and they’ll think you’re talking about monkey-style kung fu.
Focusing on the wrong target. The target is CNBC.
This is a network that has prided itself on getting every ounce of information on every market sector of every business in the world right.
And they call MMA ‘ultimate fighting’ like your local newspaper does.
“Why does it matter that it was called “ultimate fighting”? That’s exactly how Zuffa wants everyone to refer to MMA and that’s how most non-fans know it.”
how about cuz they sue anyone who uses the ultimate fighting phrase while also trying to market it as a replacement for the mma phrase?
Only fanboys care whether the know-nothing general public calls it ultimate fighting or mixed martial arts.
Sorry, there’s no nicer way to say it.
CNBC isn’t an MMA promotion. They can call MMA ultimate fighting as much as they want. They can refer to ProElite as Ultimate Fighting if they want. It’s not a copyright infringement, it’s just non-factual reporting or bad editing.
I think you’re overstating your case on CNBC priding itself on being exactly right about everything. I’ve found it to be overwhelmingly the case that I know far more about any given industry that I’m actually interested in than almost any given Wall Street pundit or news organization. Specialization has it’s benefits.
he also said “I lost 44 million dollars!
which I guess is true if he means the fertita’s lost 44 million dollars and then made it back many times over