By Zach Arnold | November 28, 2007
By Zach Arnold
Tonight on CNBC, Dana White made an appearance on the Conversations with Michael Eisner show. Some of the focus of the interview was on UFC’s new Octagon pricy picture book. Watching the duo of Eisner and White together was quite the odd combination, but intriguing television to watch.
During the interview, CNBC aired a promo for a new show on December 13th called Ultimate fighting: From Blood Sport to Big Time. They did, in fact, use the term ‘ultimate fighting.’