FF

It’s entirely possible that it’s just an empty ploy, in fact, it’s probably the most likely scenario. However, you can get an awful lot of play out of turning a likely ploy into a real announcement, and UFC seems to have been somewhat more tight lipped about things recently than they have even in the not too distant past, so I wouldn’t put it beyond them.

I hope I am wrong and that their is some huge announcement that no one saw coming, but I am skeptical.

Signing another new heavyweight would make a big statement. I doubt they’re just going to re-announce Liddell vs Silva.

Kev – you seriously think that comparing Bill Gates to Dana is more valid than comparing McMahon to White?

Um, no I didn’t, I never said that. I’m saying there’s alot of traits that people like Gates, White and McMahon have, and continually comparing White and McMahon together every. single. time. doesn’t mean much of anything other than them being aggressive businessmen.

Microsoft had an old tactic of undercutting publicity from one company about a new product they’re releasing by announcing their own competing (and non-existent at the time) product, causing media to split their resources and otherwise diminish whatever hype the original company garnered. As for the UFC, there’s no product to be released, but don’t tell me they’re not using the same divide and conquer technique on the media.