Comments on: Dana White: Coke needs us, we don’t need them

By: You can always tell when an attack is effective… | FightOpinion.com - Your Global Connection to the Fight Industry.

Thu, 02 Apr 2009 03:47:28 +0000

[...] Will there be any backlash by sponsors towards Dana White for his rant against Loretta Hunt? No. This is the same man who said that he didn’t need Coke, Coke needed him. [...]

By: UFC nixes UFCmania.com sponsorship of Jon Fitch at UFC blog for UFC news, results, videos, rumors, fights, pics and tickets — MMAmania.com (UFCmania.com)

Mon, 29 Oct 2007 20:37:16 +0000

[...] just a small-time blogger trying to market and support an up-and-coming fighter — not some big-time player with deep pockets. And if the UFC doesn’t agree with that — for whatever reason — [...]

By: It's Official Dana White's Bias & Michael Bisping to Fight Matt Hamill at UFC 75! | ultimatefighterstyle.net

Fri, 22 Jun 2007 05:01:39 +0000

[...] White says it ain’t about the money – Coke needs us more than we need them – Ufc looses their Amp’d mobile bling cuz Amp’d mobile spent all their [...]

By: J

Thu, 07 Jun 2007 14:38:16 +0000

You guys can bitch all you want. Dana has the upper hand. He’s always been himself, but is EXTREMELY loyal to those sponsors who’ve been there from the start.

As for ripping Mickey’s or any other product which sponsors this brand, you guys obviously know very little about how this works. It’s not about being everything to everyone. It’s about appealing to the target demo. I realize that you might not drink malt liquor or tricked out tires, but guess what, the majority of UFC fans can identify.

Trust me, I know this FIRST HAND.

By: Marketrman

Marketrman — Thu, 07 Jun 2007 13:25:23 +0000

Also, there are more messages in the blogosphere. I merely brought in a sample of them. Unfortunately, I don’t have all day to look at this data since I don’t get paid to do it. I did this analysis in my spare time. I’m sure looking at a larger sample size may yield different results. However, I feel looking at 34,000+ messages and 4,000+ sites is a decent sample size.

By: Marketrman

Marketrman — Thu, 07 Jun 2007 13:21:52 +0000

Canson…I did a little research about MMA leagues. I sampled 34,228 messages between January 1, 2007 and May 31, 2007. UFC receives the most buzz among MMA leagues; however, consumer discussion is more negative toward UFC. But why is this and is it a bad thing? I looked at over 4,960 different sites. The ones I listed above are in the top 13. Discussion may take place on the others; however, they may be A). Further down the list or B). Not in our content system currently. There are very few companies that actually monitor this data. The list I’ve compiled is fairly comprehensive and one of the more detailed lists of sites where MMA discussion takes place that you are likely to see.

It is important to note that I wanted to illustrate the fact that GM enthusiasts talk about MMA. This may represent a sponsorship opportunity for them.

By: Danny

Danny — Thu, 07 Jun 2007 03:38:54 +0000

We are told to be modest and humble, but at certain times I think being cocky is a must. Especially if you have done what Dana White has done with the Ultimate Fighting Championship.

By: Canson

Canson — Thu, 07 Jun 2007 03:29:03 +0000

“Marketrman Says:
June 6th, 2007 at 1:18 pm

Top Sites For MMA Discussion:”

How did you come up with that list? Where is MMA.tv and mmaweekly?

Maybe I’m confused.

By: MMA Game

MMA Game — Thu, 07 Jun 2007 01:52:32 +0000

I don’t see anything wrong with what he’s said at all. You only have X hours in the day – there are better things that you can do with your time than chasing sponsors.

Coke etc have their own brains and they’re not going to sponsor the UFC just because Dana tells them to… Really, he’s absolutely right not to chase them. They are fully aware of the UFC and will sponsor them if they see fit. As I say, the UFC’s representatives clearly have other things that they can do with their time which will more than likely be more profitable. They know what they’re doing – that’s how they’ve made millions whilst we all play around with our small fry sites feeling the need to criticise absolutely everything.

By: LiquorMan

LiquorMan — Thu, 07 Jun 2007 00:12:05 +0000

Ugh. Alright, if you’d like to place top shelf liqour, airlines, and a worldwide chain of convienence stores on the same level as 40oz malt liqour and claim that no one can get sponsorship, fine.

Jose Cuervo maybe, but Cazadores tequila? Since when is that a top shelf liquor?